A business or company needs to evolve along with the changing demand of the market and the consumers. Every few years, markets see a huge shift in the way operations are carried out.
The most recent change that happened and completely transformed selling was the covid-19 pandemic. Due to the pandemic, people were stuck in their homes, not visiting stores to buy groceries.
This required almost every company to start offering delivery services. Even local businesses, for that matter, started offering local delivery services due to the demand.
Amazon CEO Jeff Bezos once said, “What’s dangerous is not to evolve, not to invent, not to improve the customer experience.”
When it comes time for a business to evolve, the smartest thing to do is follow the wind.
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What Does Local Delivery Mean?
Local delivery means distributing products and services on a local level, in a particular district or city. In terms of eCommerce, local delivery allows a shopper to purchase items from an online store (Amazon), an online marketplace (Shopify), or retail locations and have those items delivered to the doorstep.
Local delivery can work as an alternative for shipping as well as in-store shopping. In a world where in-store shopping from retail locations has increased risks, and shipping carriers are prone to delay, local delivery offers benefits for merchants and shoppers alike.
Ways in Which Local Delivery Service Can Help Your Business
E-commerce has become an indispensable part of the global retail fabric in the last few years. With the ongoing pandemic and digitization in modern life, more people are choosing to shop online. In 2020, online marketplaces registered the largest share of online purchases worldwide. This proof should be enough to motivate you to adopt local delivery services as a part of your retail process.
Better Customer Experience
Shipping costs and delays are innate to delivery service. Find a way around these problems by offering delivery service to your local customers. As a merchant who sells and delivers products themselves, you can take charge of the process without worrying about external factors like extra shipping fees, and hiring carriers. Instead of being tied to a carrier, you can choose to offer delivery services and manage delivery needs independently. Make your delivery option attractive.
Connecting with the Local Community
Businesses that aim to achieve sustainable growth shortly must build a loyal customer following in the local community. You are not only providing a service, you are becoming a part of the local community. When social distancing is the norm, being connected in a community is the need of the hour – for individuals and businesses alike. There are many creative ways a business can connect with the local community.
Better Future Opportunities
The effects of the pandemic on consumer behavior will easily last for many years. Customers will keep supporting local businesses in their cities or areas as long as their delivery needs are managed. Businesses that anticipate customer needs and step up to fulfill them will easily set themselves up for better future opportunities in the marketplace.
How to Improve Local Delivery Service
For businesses that have already set up local deliveries as a part of their process, here are some tips to improve the efforts.
Set Your Priorities Right
To make the process easier and efficient, you must set priorities for all the delivery orders for the day. This way, you can identify customers or locations that need to be covered based on priority or specified calendar dates. Depending on the resource constraints, you can try to fulfill delivery orders according to the urgency.
Create Efficient Delivery Routes
In a time where all business operations are carried out using software, creating delivery schedules and routes manually is not only outdated but also inefficient. There is plenty of route planning software available to help businesses create daily delivery schedules in a few minutes with the click of a button. Using this software, businesses can also set priorities for the deliveries on the schedule.
Choose a Good Delivery Route Planner
Having a good delivery route planner is often underestimated in business. When you let a delivery route planner take charge of planning deliveries and creating routes, you are handing off one of the most time-consuming jobs in the entire delivery process. Out of all the delivery route planners available, you must choose the one that suits your business and logistics needs.
Get Real-Time Tracking
With real-time GPS tracking or telematics, businesses can easily track the progress of deliveries, drivers’ performance, and track driver availability. By doing this, you improve daily efficiency and keep your customers informed about the status of their delivery and improve customer satisfaction.
Minimize Waste of Time & Money
When efficient routes are calculated, setting priorities, and fleets and drivers are tracked in real-time, businesses can easily save time and money that would otherwise go wasted on manual planning and optimization of the delivery routes. The same time and money can be invested in other business matters requiring immediate attention.
Reduced Chances of Error
When you have route planning and optimization software in place, the chances of errors or creating wrong routes are reduced. Route optimization algorithms use advanced technology to gather real-time traffic and location information to give you correct instructions regarding the delivery schedule. Businesses can rely on route planning and optimization algorithms to avoid mistakes and errors and achieve optimum delivery performance.
Keep Your Customers Updated
By scheduling deliveries using real-time information along with receiving real-time updates on driver and package position, you can let your customers know when they can expect their deliveries. This can be done through automated email or SMS notifications to your customers. Many routing software offers the ability to send real-time notifications and updates to your customers and capture proof of delivery by way of capturing images or customer signature.
With Adding Local Delivery to Your Business The Following Questions May Arise
- How many drivers do you need?
- What are the zones that you will be able to cover as a local delivery business?
- What delivery options would you provide your customers with?
- How do you turn a list of customers into an efficient delivery route?
A lot of these questions and queries have one solution: route planning and optimization.
You can set item and delivery instructions in advance, get in touch with your customers directly, control the activities of your drivers and fleets and achieve timely deliveries.
To determine the final delivery fee for doing local deliveries, you must consider factors like labor costs, vehicle operations costs, layers of taxes, and keeping the overall service fee competitive. Study the market and check out the opportunities.
You can choose to promote your local delivery to nearby customers through search engine marketing, social media marketing, Google alerts, and retargeted ads. Focus on building a brand.
Create More Value with Local Delivery Services
Offering delivery services as a local business will only add more value to the company. If you are looking to add more value and convenience to your logistics process, you must let a solution like Upper Route Planner handle the planning and optimization. If you have any questions or want to discuss your options, you can feel free to reach out to us. We will do everything in our power to make sure you find the right solution.