Optimize Courier Service to Build Customer Loyalty

Trying to optimize courier delivery services is not for the faint of heart. It’s exhausting to stress over your courier routes daily– even more so when you’re a specialty courier for companies that constantly add new shipment orders.

Dependable delivery software is crucial when trying to optimize courier solutions. Unfortunately, human error and the uncontrollable – such as inclement weather and accidents – are always ready to rain on a smooth-running logistics experience.

Why do you courier companies like UPS and FedEx are so popular?

It is because they can serve their customers well. It is only possible when you have the right kind of software solutions in place. Companies like UPS and FedEx have their optimization solutions to help their delivery person reach his destination in time. Having the right optimization solutions is important because it helps companies manage their deliveries. According to a report by Pitney Bowes, 91% consumers give up on a brand when shipping is expensive or not fast enough.

Good news! There are steps you can take to alleviate the unpredictable when you optimize courier deliveries.

Why Do You Need to Optimize Your Courier Deliveries?

Your customers expect timely delivery, and that expectation is only increasing. In 2019, before the pandemic, 62% of customers in an eMarketer survey noted that fast shipment was the most critical component in a positive retail encounter. In second place? Ease of the delivery process. In other words, your company’s deliveries better are on time with no-hassle.

The importance of optimizing your courier deliveries for speed is particularly acute. Regardless of your courier service’s industry, specialty courier, or other, your company’s integrity depends on providing a delivery as quickly as possible. According to a Capgemini study, 55% of consumers in the USA will switch brands for faster delivery. Another study found that 84% of shoppers are unlikely to stick with a retailer after a subpar last-mile delivery event.

Even for subpar last-mile delivery service: you need a balance of speed, efficiency, cost, technology, and customer service. These are just some of the factors considered while choosing a last-mile delivery business.

Optimize Courier Service with 5 Pro Tips

It is possible to optimize your courier service without adding much cost or overhead. Follow these five tips to streamline efficiency and optimize courier services:

5 Pro Tips for Optimizing Courier Service

1 – Optimize Courier Routes Using Mobile Software

Whether your delivery clients update their orders by the minute or the month, you need to have a shipment optimization process. It requires investing in delivery route planning software that is robust, flexible, and dynamic – i.e., updated on the fly and setting up specific standards for the operations.

As a small or medium-sized company, many affordable routing software options are available to suit your needs. Spending upfront on logistics software will likely save your company time and money on deliveries, as well as increase customer satisfaction.

“If you have multiple drivers, or if you want to collect data to increase the quality of service to customers, then investing in a good route planning tool is a good decision.” – Best Route Planner App for Delivery Drivers of 2021

2 – Prioritize Shipments to Optimize Value

Not all client needs and deliveries are equal. Depending on client and business growth strategy, some specialty courier deliveries will be worth more to your company – both in the immediate term (earnings per delivery) and long-term (building client loyalty). Instead of prioritizing deliveries based on the order you receive them, consider prioritizing based on business metrics – future business probability, immediacy, and the amount the client is paying for the delivery.

The goal is always to deliver with integrity and on time – regardless of the client. Keeping the statistics above about brand loyalty in mind, you should focus on delivering high-impact deliveries first if you’re trying to build a loyal, repeat customer base.

3 – Allow Delivery Route Modification for Unexpected Exigencies

Logistics experience continually reinforces one adage above all else – success is all about how you handle Plan B. Allow your couriers the ability to change their route or delivery order on the fly dynamically. It provides them with the ability of efficient decision-making in the field. It can also provide your team with flexibility when unforeseen circumstances arise.

Flexibility starts with the original delivery software system. Suppose your plan is created in a mobile app that your couriers can modify in the field. In that case, they can recalculate and adjust their delivery plan to overcome any unforeseen delay. Traffic jam on the interstate? No problem – optimize and update.

4 – Provide Customers Real-Time Communication

In a recent study, 98% of shoppers noted that real-time notifications are an essential component of any delivery experience regarding brand loyalty. Honest and straightforward communication facilitates the development of authentic partnerships. It is vital to building successful courier companies. Even when you know a shipment will arrive on time, failure to keep your customers updated can negatively impact your company’s perceived integrity.

5 – Make the Delivery as Exciting as the Package Being Delivered

Courier communication doesn’t need to be tied to the actual product being delivered. If you operate a courier company, you will want the clients to recall a positive delivery experience – regardless of what is received.

Rather than send simple delivery status updates, consider reframing the delivery as an experience to watch unfold. Many companies, particularly those operating in food delivery, have begun doing this to boost customer loyalty. The more your clients positively imagine where their product is and who is bringing it, the more likely they will build loyalty to your courier services.

Optimize Courier Delivery Today

No matter which industries you serve, your shipment company depends on effectiveness, efficiency, and customer service. The following tips can help you optimize your services:

  • Punctuality through robust planning
  • Prioritization for future growth value and to add customer service
  • Delivery route modification to minimize uncontrollable risk
  • Real-time website shipment updates on building integrity
  • Refashioning delivery services as its own experience

If you implement these five tips and use a robust and flexible routing app, your business is guaranteed to see customer satisfaction increase.

Find out more about route planning software and its benefits:

Upper Route Planner

Upper Route Planner is a route planning app that helps you plan and optimize multi-stop routes with multiple locations.


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