---
title: "FreshPress Case Study"
url: "https://www.upperinc.com/success-stories/freshpress/"
date: "2026-04-17T19:00:49+00:00"
modified: "2026-04-16T14:07:47+00:00"
author:
  name: "Riddhi Patel"
word_count: 1378
reading_time: "7 min read"
summary: "Home
     Customer Stories
     FreshPress





FreshPress Reduced Missed Pickup Rate From 15% to 1.2% and Doubled Customer Base with Upper
A Nashville laundry delivery service resolved cr..."
description: "FreshPress cut missed pickups from 15% to 1.2% and doubled its customer base in 8 months using Upper Route Planner's two-phase routing."
keywords: "FreshPress Case Study"
language: "en"
schema_type: "WebPage"
---

# FreshPress Case Study

_Published: April 17, 2026_  
_Author: Riddhi Patel_  

## FreshPress Reduced Missed Pickup Rate From 15% to 1.2% and Doubled Customer Base with Upper

 A Nashville laundry delivery service resolved critical operational inefficiencies by transitioning from Google Maps’ single-phase routing to Upper’s two-phase pickup-and-delivery optimization system, transforming a reliability problem into a competitive advantage. ![FreshPress](https://www.upperinc.com/wp-content/uploads/2026/04/FreshPress-Company-Logo.png) In Conversation with Tanya Brooks, Co-Founder, FreshPress


---

_View the original post at: [https://www.upperinc.com/success-stories/freshpress/](https://www.upperinc.com/success-stories/freshpress/)_  
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_Generated: 2026-04-17 19:00:54 UTC_