Top 10 Badger Maps Alternatives & Competitors in 2026 [Complete Guide]

key Key Takeaways:
  • Badger Maps limits routes to 120 stops, charges $69 per user per month, restricts records to 2,000–10,000 entries, lacks true offline capability, and does not provide demographic insights.
  • Switching to Upper can save businesses $216 per user annually compared to Badger Maps’ pricing.
  • Leading alternatives provide higher stop capacity, more advanced route optimization, proof of delivery, and deeper analytics than Badger Maps.
  • Upper stands out with 500-stop route optimization, real-time tracking, proof of delivery, and a lower cost of $40 per user per month.
  • Migrating is simple, with most platforms supporting bulk data imports, CRM integrations, and setup within 24–48 hours.
  • Most businesses see a 20–30% reduction in fuel costs and up to 40% time savings within the first month of switching.

Are you a sales professional or part of a field sales team striving for a more effective route optimization solution?

While Badger Maps has been a reliable tool for many sales reps, its limitations, such as the 120-stop route limit, high pricing, lack of offline capability, and missing demographic insights, may be hindering your operational efficiency and increasing costs.

Whether you’re searching for a badger maps alternative, evaluating badger maps pricing, or looking for a more powerful route planner, this comprehensive guide explores the top 10 alternatives that deliver better features, superior value, and improved ROI.

In this guide, you’ll discover:

  • Why leading companies are switching from Badger mapping to more capable alternatives
  • How much can you save annually by choosing cost-effective badgermaps competitors
  • Which alternative best fits your business size, industry, and use case
  • Detailed feature comparisons, pricing breakdowns, and customer success stories

So, let’s dive in and find the perfect route-planning software for you!

Why Consider Alternatives to Badger Maps?

Despite its popularity as a Badger sales app and mapping solution, the software has several limitations that drive businesses to seek alternatives:

Cost-Related Limitations

  • High subscription cost: $69/user/month for Business Plan, $109/user/month for Enterprise Plan
  • Annual cost impact: $696-$1,140 per user annually
  • Expensive add-ons: Advanced features require paid add-ons beyond the base subscription
  • No flexibility: Subscription-only model with no one-time purchase option
  • Scaling costs: Expenses multiply quickly as team size grows

Technical Limitations

  • Route stop limit: Maximum 120 stops per optimized route (insufficient for high-volume operations)
  • Record limits: 2,000 records (Business Plan) or 10,000 records (Enterprise Plan)
  • Single filter restriction: Users can only apply one map filter at a time
  • Limited object types: Restricted to a single ‘object type’ – cannot separately map companies, contracts, or deals
  • No offline capability: Requires a constant internet connection for maps, routing, and syncing
  • Cloud dependency: Data stored exclusively in Badger’s cloud; lose access if subscription lapses

Feature Gaps

  • No demographic insights: Lacks census data, population mapping, and market analysis tools
  • Limited team management: Weak collaboration and team oversight features compared to competitors
  • Inadequate reporting: Basic analytics without breakdown by representative or detailed team performance
  • Missing reminders: No built-in reminder system for follow-ups and appointments
  • Weak customization: Limited ability to customize fields, workflows, and data structures
  • Poor data filtering: Advanced data filtering capabilities lag behind other mapping tools

Integration and Support Issues

  • Steep learning curve: Complex interface requires significant training time
  • Implementation challenges: Difficult setup for complex data structures
  • Weak customer support: Inconsistent response times and support quality reported by users
  • Limited CRM flexibility: Integration options restricted to select platforms
  • Note-saving issues: Users report problems with saving and accessing field notes

Business Impact: These limitations translate to:

  • Wasted time on manual route planning for operations exceeding 120 stops
  • Higher operational costs due to premium pricing
  • Lost productivity from internet connectivity requirements
  • Restricted growth potential due to record limits
  • Incomplete market insights without demographic data

The solution? Modern alternatives like Upper, OptimoRoute, and Route4Me address these gaps while offering better value, more features, and superior scalability.

Top 10 Badger Maps Alternatives, Competitors & Similar Software

1. Upper Route Planner

Upper Route Planner dashboard and driver app showing optimized delivery routes, live tracking, stop sequencing, and real-time route management

Upper stands out as the premier alternative to Badger Maps, delivering superior route optimization capabilities specifically designed for delivery businesses, field service operations, and sales teams. 

Unlike Badger’s 120-stop limitation, Upper handles up to 500 stops per route with custom enterprise solutions available for larger operations.

Why is Upper Better Than Badger Maps?

  • Route Capacity & Optimization: Upper’s advanced optimization engine handles 500 stops per route (vs Badger’s 120), making it ideal for high-volume operations. The platform uses sophisticated algorithms to create the most efficient routes while considering traffic patterns, time windows, vehicle capacity, and driver schedules.
  • Comprehensive Delivery Management: Unlike Badger Maps, which focuses on sales routing, Upper provides end-to-end delivery management, including proof of delivery (photos and e-signatures), customer notifications, driver dispatch, and real-time tracking, features essential for modern logistics operations.
  • Cost Efficiency: At $40/user/month, Upper saves businesses $216 per user annually compared to Badger Maps. For a 10-driver team, that’s $2,160 in annual savings while gaining access to more powerful features.
  • Superior Resource Allocation: Upper optimizes routes and schedules them based on available drivers, automatically distributing workload efficiently. This intelligent allocation reduces planning stress and ensures balanced driver assignments.
  • Real-Time Visibility: Track driver locations, monitor delivery progress, and provide customers with accurate ETAs, all in real-time. This transparency improves customer satisfaction and enables proactive problem-solving.

Key Features of Upper

  • Advanced Route Planning & Optimization: Upper simplifies complex route planning by allowing you to import stops, plan routes, and optimize them with just a few clicks. This automation saves [3-8 hours] per week compared to manual planning. Optimized routes reduce fuel consumption by [up to 25%], translating into significant cost savings.
  • Efficient Resource Allocation: Address resource misallocation with Upper’s intelligent scheduling based on available drivers. The platform considers driver skills, vehicle capacity, working hours, and location to create balanced, efficient schedules.
  • Proof of Delivery: Collect proof of delivery through photos, electronic signatures, or both. This functionality ensures transparency between you, your team, and your customers, providing evidence of successful job completion and promoting trust and accountability.
  • Accurate Reporting & Data Analysis: Comprehensive reporting provides valuable insights into your business operations, enabling data-driven decision-making. Track key metrics like driver performance, delivery times, distance traveled, fuel consumption, and customer satisfaction.
  • Driver Dispatch & Management: Assign routes to drivers with a single click, send notifications, and provide turn-by-turn navigation. Drivers receive optimized routes on their mobile devices with all necessary customer information and delivery instructions.
  • Customer Notifications: Keep customers informed with automated SMS and email notifications, including delivery windows, driver location, and estimated arrival times. This proactive communication reduces support calls and improves satisfaction.
  • Excel/CSV Import Quickly import hundreds or thousands of stops from spreadsheets, eliminating manual data entry. Upper’s intelligent address verification ensures accurate geocoding.
  • Unlimited Users Pay per user per month with no arbitrary limits on team size. Scale your operations seamlessly as your business grows.
  • No Record Limits Unlike Badger’s 2,000-10,000 record restrictions, Upper places no limits on stored addresses, customers, or historical data.

Best for:

  • Delivery businesses requiring high-volume route optimization (100+ stops daily)
  • Field service companies need proof of delivery and customer communication
  • Growing teams seeking unlimited scalability without record restrictions
  • Cost-conscious operations looking to reduce routing software expenses by 30%+
  • Multi-driver operations requiring efficient dispatch and resource allocation

Pricing

$40/user/month

Pros and Cons

Pros:
  • Superior value – $216/year savings per user vs Badger Maps
  • Higher capacity – 500 stops vs Badger’s 120-stop limit 
  • Unlimited records – No artificial data storage restrictions 
  • Complete solution – Includes proof of delivery, notifications, and tracking
  • Easy to use – Intuitive interface with minimal learning curve
  • Comprehensive reporting – Detailed analytics and performance metrics
  • Fast implementation – Setup and running within 24-48 hours 
  • Excellent support – Responsive customer service team
Cons: 
  • No offline mode – Requires an internet connection for operation 
  • Learning period – New users need 1-2 days to master all features

2. Track-POD

Track-POD dashboard showing delivery route planning, order tracking, driver status, and optimized multi-stop routes on an interactive map.”

Track-POD is a comprehensive delivery management platform that serves as a strong alternative to Badger mapping software, particularly for businesses requiring end-to-end logistics solutions. 

Designed for small, medium, and large-sized operations, Track-POD centralizes all delivery activities on a single dashboard.

What Track-POD Offers Better Than Badger Maps?

Track-POD excels in delivery-specific features that Badger Maps lacks, including electronic proof of delivery with customizable templates, barcode scanning, signature collection, and photo capture. 

The platform provides single-dashboard management for route planning, driver dispatch, customer communication, and delivery tracking, streamlining operations more comprehensively than Badger’s sales-focused approach.

The software optimizes routes for hundreds of stops instantly, generates shipping labels automatically, and offers customizable ePOD templates. Track-POD’s 24/7 support through chat, email, and phone ensures assistance whenever needed, unlike Badger’s tiered support model.

Key Features

  • Single-Dashboard Management: Control route planning, optimization, dispatch, tracking, and reporting from one unified platform
  • Customizable ePOD Templates: Choose from multiple templates, edit them to match your branding, and generate PDF proofs automatically
  • Barcode Scanning: Streamline pickup and delivery verification with integrated barcode scanning
  • Customer Notifications: Automated SMS and email updates keep customers informed throughout the delivery process
  • Multi-Platform Support: Available on Android, iOS, Windows, Linux, and Mac devices
  • Real-Time Tracking: Monitor driver locations and delivery progress with live GPS tracking
  • Photo Documentation: Capture delivery photos for proof and quality assurance

Track-POD vs Badger Maps

Advantages over Badger Maps:
  • Broader business focus (delivery, pickup, and field service vs sales-only)
  • More platform support (Windows, Linux, Mac vs mobile-only focus)
  • Comprehensive delivery documentation features
  • 24/7 multi-channel support
Considerations:
  • Higher cost starting at $29/driver compared to Badger’s sales-specific features
  • A more complex feature set may require longer onboarding
  • Delivery-focused rather than sales territory management

Best For

Track-POD is ideal for delivery businesses, courier services, field service operations, and logistics companies requiring comprehensive proof of delivery, real-time tracking, and customer communication capabilities.

Pricing

  • Advanced Plan: Starting at $49 per driver/vehicle per month
  • Higher tiers available with advanced features
  • Additional costs for premium support and custom integrations

Pros and Cons

Pros: 
  • Comprehensive delivery management features
  • Customizable ePOD templates 
  • 24/7 customer support 
  • Multi-platform availability
Cons: 
  • Higher cost than some alternatives 
  • More complex than simple routing solutions

3. Tookan

tookan-last-mile-delivery-software

Tookan is a cloud-based delivery management and route optimization software that provides a robust alternative to Badger Maps for businesses managing last-mile deliveries and field operations. 

With features spanning real-time tracking, automated dispatch, and customer engagement, Tookan serves as a comprehensive logistics solution.

What Does Tookan Offer Better Than Badger Maps?

Tookan provides superior delivery-focused capabilities, including automated task assignment, real-time driver tracking with geofencing, performance management tools, and comprehensive customer communication features. 

Unlike Badger’s sales territory focus, Tookan specializes in operational efficiency for delivery fleets with features like route optimization for multiple vehicle types, automated notifications, and detailed analytics.

The platform’s iOS and Android apps enable drivers to access customer information, update delivery status, capture proof of delivery, and navigate optimized routes, all from their mobile devices. 

Tookan’s integration capabilities exceed Badger Maps, connecting with numerous third-party platforms for e-commerce, order management, and accounting.

Key Features

  • Real-Time GPS Tracking: Monitor driver locations with geographic maps and geofencing technology
  • Performance Management: Track and evaluate driver performance with detailed metrics, including delivery times, completion rates, and customer ratings
  • Automated Task Assignment: Intelligent algorithms automatically assign deliveries to the most suitable drivers based on location, capacity, and availability
  • Customer Communication: Automated notifications via SMS and email keep customers informed about delivery status and estimated arrival times
  • Barcode Scanning: Streamline package verification and tracking with integrated scanning capabilities
  • Route Optimization: Create efficient routes for single or multiple drivers simultaneously
  • Reporting & Analytics: Comprehensive dashboards track key metrics, including delivery times, distance traveled, and driver performance

Tookan vs Badger Maps

Advantages over Badger Maps:
  • Extensive integration options (e-commerce, order management, CRM systems)
  • Serves both field service and delivery operations
  • Automated task assignment and dispatch
  • Superior real-time tracking with geofencing
Considerations:
  • Premium subscription at $129/month (1000 tasks) is more expensive than Badger’s Business Plan
  • Delivery-focused rather than sales territory mapping
  • May be feature-heavy for simple routing needs

Best For

Tookan is ideal for courier businesses, e-commerce delivery operations, food delivery services, on-demand delivery platforms, and field service companies requiring advanced automation and tracking capabilities.

Pricing

  • Premium Plan: Starting at $129/month for 1000 tasks/month
  • Additional tasks available at tiered pricing
  • Enterprise plans with custom pricing for high-volume operations

Pros and Cons

Pros: 
  • Extensive third-party integrations 
  • Automated task assignment and optimization 
  • Comprehensive tracking and analytics 
  • Strong customer communication features
Cons: 
  • Higher cost than basic routing solutions 
  • May require technical knowledge for advanced features

4. Dispatch Science

dispatchscience-grocery-delivery-software

Dispatch Science provides enterprise-grade route optimization and delivery management capabilities, positioning itself as a comprehensive alternative to Badger routing for businesses requiring sophisticated logistics solutions. 

The platform streamlines operations for multiple delivery industries with advanced features for scheduling, routing, and customer communication.

What Dispatch Science Offers Better Than Badger Maps?

Dispatch Science delivers superior capabilities for complex delivery operations, including multi-depot routing, dynamic route optimization, advanced scheduling with time windows, and real-time tracking. 

Unlike Badger’s sales focus, Dispatch Science specializes in operational efficiency for delivery fleets with features like automatic route adjustment, capacity optimization, and comprehensive delivery documentation.

The platform’s quick integration capabilities allow connection with third-party software for accounting, e-commerce, and order management, extending functionality beyond basic routing. 

Built-in proof of delivery templates, driver activity monitoring, and customer management tools provide end-to-end logistics support.

Key Features

  • Multi-Depot Routing: Optimize routes across multiple warehouses or distribution centers simultaneously
  • Driver Activity Monitoring: Track driver behavior, performance, and adherence to schedules
  • Customer Management: Centralized database with delivery history, preferences, and communication records
  • Quick Integrations: Connect with accounting software, e-commerce platforms, and order management systems
  • Customizable ePOD: Built-in proof of delivery templates that can be customized for specific business needs
  • Return Management: Handle reverse logistics with specialized routing for pickups and returns
  • Dynamic Optimization: Adjust routes in real-time based on traffic, new orders, or driver availability

Dispatch Science vs Badger Maps

Advantages over Badger Maps:
  • Serves multiple delivery industries (courier, e-commerce, manufacturing, 3PLs, food & beverage, medical)
  • Enterprise-grade features for complex operations
  • Advanced multi-depot and multi-vehicle-type routing
  • Comprehensive integration ecosystem
Considerations:
  • Significantly higher cost 
  • Enterprise-focused, may be over-featured for small operations

Best For

Dispatch Science is ideal for courier services, e-commerce fulfillment operations, manufacturing logistics, 3PL providers, food and beverage distributors, and medical delivery services requiring enterprise-level routing and tracking.

Pricing

  • Basic Plan: $675/month
  • Additional Drivers: $27/driver/month
  • Enterprise plans with custom pricing available

Pros and Cons

Pros: 
  • Enterprise-grade routing capabilities 
  • Multi-depot and multi-vehicle optimization 
  • Comprehensive delivery management features 
  • Strong integration ecosystem
Cons: 
  • High cost compared to alternatives 
  • Complex for small operations

5. Route4Me

route4me-last-mile-delivery-software

Route4Me is a trusted route optimization and planning solution that helps businesses streamline multi-stop routing operations. 

As a badger maps alternative, Route4Me provides robust features for route creation, driver management, and real-time tracking across various industries.

What Route4Me Offers Better Than Badger Maps?

Route4Me excels with features including Excel import for bulk route creation, real-time mileage tracking, comprehensive driver monitoring, and territory mapping with advanced search capabilities. 

The platform provides live GPS tracking across multiple locations simultaneously, superior to Badger’s basic tracking functionality.

Route4Me’s additional capabilities include barcode support, billing & invoicing integration, compensation management, customer data management, dispatch management, and 24/7 customer support. 

The platform’s API access enables custom integrations and workflow automation, which Badger Maps lacks despite offering some integration options.

Key Features

  • Curbside Delivery Support: Plan and execute deliveries efficiently to the curb for customer convenience
  • Recurring Routing: Set up and automate repetitive routes, saving time and effort for regular deliveries or service visits
  • Advanced Geocoding: Establish geofences around specific areas for monitoring entry/exit and automated triggers
  • Reporting & Analysis: Accurate dashboards track driver performance, stops covered, distance traveled, and time taken
  • Territory Mapping: Visualize and manage sales territories or service areas with customizable boundaries
  • Barcode Support: Scan packages for verification and tracking
  • Multiple Platform Support: Available on Windows, Mac, and Linux in addition to mobile platforms

Route4Me vs Badger Maps

Advantages over Badger Maps:
  • API access for custom integrations and automation
  • Linux platform support (Badger doesn’t support Linux)
  • Barcode scanning, billing & invoicing features
  • 24/7 customer support vs tiered support
  • More comprehensive feature set for delivery operations
Considerations:
  • May have a steeper learning curve due to extensive features

Best For

Route4Me is ideal for delivery businesses, field service operations, sales teams with complex routing needs, and businesses requiring advanced features like barcode scanning, billing integration, and API access.

Pricing

  • Contact the Route4Me team to get a custom pricing quotation
  • Additional user tiers available
  • Enterprise plans with custom pricing

Pros and Cons

Pros: 
  • API access for custom integrations 
  • Comprehensive feature set including billing and barcode scanning 
  • Multi-platform support (Windows, Mac, Linux, mobile) 
  • 24/7 customer support
Cons: 
  • Higher base cost than some alternatives 
  • A complex interface may require training

6. Circuit for Teams (Spoke.com)

getcircuit

Spoke.com (formerly known as Circuit for Teams) is a streamlined route planning and optimization solution designed to help delivery businesses and field service teams create efficient routes quickly. 

The platform emphasizes ease of use and fast implementation, making it an accessible badger route planner alternative.

What Circuit Offers Better Than Badger Maps?

Circuit simplifies the route planning process with an intuitive interface that allows users to create and assign optimized routes in minutes rather than hours. 

The platform supports CSV and XLS file imports for quick data entry, eliminating manual address input for large route lists.

Unlike Badger Maps’ steep learning curve, noted by users, Circuit is recognized for being comparatively easy to use without requiring dedicated training. 

The platform includes customer notifications, proof of delivery, multi-driver and multi-depot support, and detailed analytics, providing comprehensive delivery management beyond basic routing.

Key Features

  • Quick Route Creation: Import stops via CSV/XLS and generate optimized routes in minutes
  • Customer Notifications: Keep customers informed with real-time delivery updates and accurate ETAs
  • Multi-Driver & Multi-Depot Support: Manage multiple drivers and distribution centers efficiently
  • Proof of Delivery: Collect signatures, photos, and notes for delivery verification
  • Data-Driven Analytics: Track key performance metrics, including delivery times, distances, and completion rates
  • Easy-to-Use Interface: Intuitive design requires minimal training for new users
  • Mobile Apps: iOS and Android apps for drivers with turn-by-turn navigation

Circuit vs Badger Maps

Advantages over Badger Maps:
  • Simpler, more intuitive interface requiring less training
  • Focus on delivery operations rather than sales territory management
  • Quick implementation without extensive onboarding
  • Transparent pricing without complex tier structures
Considerations:
  • May have fewer advanced features than enterprise-focused solutions
  • Delivery-centric rather than sales-focused

Best For

Circuit is ideal for small to medium-sized delivery businesses, e-commerce fulfillment operations, food delivery services, and local courier companies seeking an easy-to-use routing solution without complex features.

Pricing

  • Starter Plan: $125/month for 1000 drivers with unlimited drivers
  • Additional driver tiers available
  • Higher plans for larger teams

Pros and Cons

Pros:
  • Easy to use with a minimal learning curve 
  • Quick setup and implementation 
  • Good for small to medium teams 
  • Straightforward pricing
Cons: 

May lack advanced features needed by larger operations

7. Routific

routific-last-mile-delivery-software

Routific is a route optimization platform specifically designed for medium-sized local delivery businesses, offering an alternative to Badger Maps with a focus on delivery efficiency and driver management. 

The platform uses advanced algorithms to create optimal routes while considering multiple constraints.

What Routific Offers Better Than Badger Maps?

Routific’s optimization engine considers vehicle capacity, delivery time windows, vehicle types, and driver skills, creating more sophisticated routes than Badger’s basic optimization. 

The platform includes live GPS tracking for real-time driver monitoring and navigation, proof of delivery collection through photos and e-signatures, and instant driver dispatch capabilities.

Unlike Badger Maps’ sales-focused approach, Routific specializes in delivery operations with features tailored for logistics efficiency. 

The platform enables route reassignment in case of sudden driver unavailability, ensuring delivery operations continue smoothly without disruption.

Key Features

  • Advanced Route Optimization: Algorithms account for vehicle capacity, time windows, vehicle types, and driver availability
  • Instant Driver Dispatch: Send optimized routes directly to the driver app with one click
  • Live GPS Tracking: Monitor driver locations and movements in real-time
  • Proof of Delivery: Collect photos and e-signatures for delivery verification
  • Route Reassignment: Quickly reassign routes to other drivers in case of emergencies or absences
  • Driver App: Mobile application for drivers with turn-by-turn navigation and delivery instructions
  • Time Window Management: Schedule deliveries within specific time slots for customer convenience

Routific vs Badger Maps

Advantages over Badger Maps:
  • Versatile for pickup, delivery, or sales tasks
  • 24/7 customer support availability
  • Advanced constraint-based optimization
  • Delivery-focused feature set
Considerations:
  • Paid subscription lacks built-in SMS notifications
  • Delivery-focused rather than sales territory management

Best For

Routific is ideal for local delivery businesses, courier services, field service operations, and companies with medium-sized fleets (10-50 vehicles) requiring sophisticated route optimization with constraints.

Pricing

  • $150 for 100 orders
  • Custom enterprise pricing available

Pros and Cons

Pros: 
  • Sophisticated constraint-based optimization 
  • 24/7 customer support 
  • Good for delivery and field service operations 
  • Real-time tracking included
Cons: 
  • SMS notifications not included
  • Delivery-focused (less suitable for sales teams)

8. OptimoRoute

optimoroute

OptimoRoute offers advanced route optimization capabilities with a focus on efficient route management and planning. 

The platform works seamlessly on various devices, including low-cost phones with minimal data plans, providing an accessible route optimization as a Badger Maps alternative.

What OptimoRoute Offers Better Than Badger Maps?

OptimoRoute generates highly efficient routes considering real-time traffic conditions, delivery time windows, and vehicle capacities. 

The platform’s ability to plan routes with up to 750 stops significantly surpasses Badger’s 120-stop limitation, making it suitable for high-volume operations.

The software includes live driver tracking features that efficiently monitor the location and progress of all drivers simultaneously. 

OptimoRoute enables real-time route modifications and driver reassignment in case of emergencies or unexpected situations, providing operational flexibility that Badger Maps lacks.

Key Features

  • High-Capacity Planning: Plan routes with up to 750 stops at once
  • Efficient Route Creation: Generate optimized routes that minimize travel time and reduce costs
  • User-Friendly Interface: Simple design suitable for both experienced logistics professionals and newcomers
  • Customer ETA Notifications: Send estimated arrival times to customers automatically
  • Real-Time Route Modification: Adjust and reassign routes on the fly for emergencies or last-minute changes
  • Live Driver Tracking: Monitor the location and progress of all drivers from a single dashboard
  • Time Window Optimization: Schedule deliveries within customer-specified time slots

OptimoRoute vs Badger Maps

Advantages over Badger Maps:
  • Superior route monitoring capabilities
  • 750 stops per route vs Badger’s 120-stop limit
  • Live driver tracking is more comprehensive than Badger Maps 
  • Real-time route modification features
Considerations:
  • Quite cost-effective than Badger Maps
  • Limited customization options compared to some alternatives
  • May have restrictions on certain advanced features

Best For

OptimoRoute is ideal for businesses with high-volume routing needs, delivery services requiring real-time tracking, field service companies with complex scheduling requirements, and operations managing 10-50 drivers.

Pricing

  • Basic Plan: Starting at $35.10/driver/month
  • Higher tiers with additional features
  • Custom enterprise pricing available

Pros and Cons

Pros: 
  • Handles up to 700 stops per route
  • Real-time route modification 
  • Competitive pricing 
  • User-friendly interface
Cons: 
  • Limited customization options 
  • Some advanced features may be restricted

9. Samsara

samsara

Samsara is a comprehensive fleet management platform that goes beyond basic route planning to provide end-to-end fleet visibility, safety monitoring, and operational analytics. 

As an enterprise-grade alternative to Badger Maps, Samsara serves large businesses requiring integrated fleet management solutions.

What Samsara Offers Better Than Badger Maps?

Samsara provides extensive fleet management capabilities including route optimization, driver assignment, progress tracking, live GPS monitoring, and detailed reporting, all integrated with vehicle health monitoring, dash cams, and safety features. 

The platform’s real-time image capture and vehicle inspection capabilities surpass Badger’s basic route planning focus.

Unlike Badger Maps’ sales-centric approach, Samsara specializes in fleet operations with features like automated historical logs, trailer tracking, user-based maintenance scheduling, and driver safety monitoring. 

The platform enables businesses to optimize routes while simultaneously monitoring vehicle performance, driver behavior, and safety compliance.

Key Features

  • Live GPS Tracking: Share accurate ETAs with customers using real-time, second-by-second GPS tracking
  • Resource Management: Efficiently allocate vehicles, equipment, and drivers for optimized operations
  • Vehicle Performance Tracking: Monitor fuel consumption, mileage, and vehicle health metrics
  • Real-Time Vehicle Inspection: Dashboard provides updates on vehicle status and maintenance needs
  • Driver Safety Monitoring: Automatically categorize risky driving events by severity, including distracted driving, following too closely, and drowsy driving
  • HD Event Clips: Receive HD video clips of risky driving events within minutes, properly classified and tagged
  • In-Cab Audio Alerts: Provide driver alerts even in areas without connectivity
  • Automated Maintenance: Track service schedules and receive alerts for upcoming maintenance needs

Samsara vs Badger Maps

Advantages over Badger Maps:
  • Enterprise-grade fleet management beyond basic routing
  • Comprehensive safety monitoring and dash cam integration
  • Vehicle health and maintenance tracking
  • Suitable for large fleets (50+ vehicles)
Considerations:
  • A complex platform may require dedicated training
  • Some users report technical bugs in the driver app
  • May be over-featured for small businesses only needing routing

Best For

Samsara is ideal for large enterprises with 50+ vehicle fleets, businesses requiring comprehensive safety monitoring, operations needing integrated vehicle health tracking, and companies with dedicated fleet management teams.

Pricing

Not publicly disclosed (contact Samsara for a quote)

Pros and Cons

Pros: 
  • Comprehensive fleet management platform 
  • Advanced safety and compliance features 
  • Real-time vehicle inspection capabilities 
  • Enterprise-grade reporting and analytics
Cons: 
  • Expensive (enterprise-level pricing) 
  • Technical bugs reported by some users 
  • It may be overly complex for simple routing needs 
  • Requires dedicated fleet management resources

10. MyRouteOnline

myrouteonline-route-optimization-software

MyRouteOnline offers a unique approach to route planning with an address credit system rather than traditional per-user pricing, making it a distinctive Badger Maps alternative. 

The platform allows businesses to save unlimited addresses online and plan routes with up to 50 stops per route.

What MyRouteOnline Offers Better Than Badger Maps?

The platform provides animated directions for visual route review, allowing users to preview their planned routes before execution.

Import functionality enables quick contact addition from Excel, text, or CSV files for easy contact management. MyRouteOnline’s API integration allows connection with third-party applications spanning e-commerce, invoicing, CRM, and order fulfillment systems, providing flexibility for businesses with existing software ecosystems.

Key Features

  • High-Capacity Planning: Plan routes with up to 1,000 stops in a single route
  • Unlimited Address Storage: Save unlimited addresses online for easy access and reuse
  • Animated Directions: Visual preview of planned routes before execution
  • Bulk Import: Import stops from Excel, text, or CSV files for quick route creation
  • Address Credit System: Unique pricing model where each stop uses one address credit (reusable for 30 days)
  • API Integration: Connect with e-commerce, invoicing, CRM, and order fulfillment systems
  • Activity Tracking: Monitor driver whereabouts and activities
  • Multiple Stop Planning: Add multiple stops to routes quickly

MyRouteOnline vs Badger Maps

Advantages over Badger Maps:
  • 1,000 stops per route vs Badger’s 120-stop limit
  • Unlimited address storage vs Badger’s record limits
  • Flexible address credit system
  • API integration capabilities
Considerations:
  • It can be costly when dealing with many addresses due to the credit system
  • No return management features
  • No reporting or analysis capabilities
  • Activity tracking is present, but analytics are limited
  • The pricing model may be confusing initially

Best For

MyRouteOnline is ideal for businesses with high stop counts per route, operations with recurring delivery routes, companies wanting unlimited address storage, and businesses needing API integration for custom workflows.

Pricing

  • Starter Plan: $19/month for 50 address credits
  • Additional address credits are available in packages
  • Each address credit can be reused for 30 days

Pros and Cons

Pros:
  • Flexible credit-based pricing 
  • API integration available
Cons: 
  • Can be expensive for high address volumes 
  • No return management 
  • Limited reporting and analytics 
  • The address credit system may be confusing

How to Choose the Right Route Optimization and Delivery Management Software?

Choosing the right route optimization and delivery management software depends on how well it supports your real-world operations, not just feature count.

When evaluating options, focus on these key areas:

Route capacity and flexibility

Make sure the software can handle your daily stop volume without forcing route splits. It should support time windows, priorities, and quick adjustments when schedules change.

Driver experience and mobile app quality

A simple, reliable driver app with turn-by-turn navigation, proof of delivery, and real-time updates is critical for adoption and on-time performance.

Scalability and data limits

Avoid platforms that restrict stops, routes, or records. The right solution should scale with your business without requiring constant upgrades.

Integration capabilities

Look for native integrations with CRMs, order systems, and accounting tools to eliminate manual data entry and reduce errors.

Visibility and reporting

Real-time tracking, delivery status updates, and performance reports help teams monitor operations and improve efficiency.

Pricing transparency and support

Evaluate what’s included in the price, how responsive support is, and how quickly your team can go live.

The right platform should simplify planning, reduce manual effort, and grow with your delivery or field operation, without adding complexity as you scale.

What Are the Essential Features of Delivery Management and Route Optimization Software?

When evaluating Badger Maps alternatives, ensure the solution includes these essential capabilities:

Core Route Optimization Features:

  • Multi-stop optimization: Efficiently plan routes with dozens to hundreds of stops
  • Time window management: Schedule deliveries within customer-specified time slots
  • Vehicle capacity constraints: Optimize based on vehicle payload, volume, and capabilities
  • Traffic consideration: Account for real-time and historical traffic patterns
  • Route balancing: Distribute work evenly across drivers

Delivery Management Features:

  • Driver dispatch: Assign and communicate routes to drivers efficiently
  • Mobile driver app: iOS and Android apps with turn-by-turn navigation
  • Proof of delivery: Capture photos, signatures, and notes
  • Customer notifications: Automated SMS and email updates
  • Real-time tracking: Live GPS monitoring of driver locations

Data Management Features:

  • Bulk import: Upload stops from Excel, CSV, or integrate with other systems
  • Customer database: Store and manage customer information, preferences, and history
  • Order management: Track orders from creation to completion
  • Address verification: Validate and geocode addresses accurately

Reporting & Analytics:

  • Performance metrics: Track delivery times, distances, fuel consumption, and costs
  • Driver performance: Monitor individual and team productivity
  • Route efficiency: Analyze planned vs actual routes
  • Customer satisfaction: Track on-time delivery rates and customer feedback
  • Cost analysis: Understand operational expenses and identify savings opportunities

Integration Capabilities:

  • CRM integration: Sync with Salesforce, HubSpot, Zoho, etc.
  • E-commerce platforms: Connect with Shopify, WooCommerce, Magento
  • Accounting software: Integrate with QuickBooks, Xero, FreshBooks
  • API access: Enable custom integrations and automation

Frequently Asked Questions

You can export your customer, stop, and route data from Badger Maps in CSV or Excel format and import it into Upper using bulk upload.

Our team assists with address validation and setup, and most migrations are completed within 24–48 hours.

Upper supports up to 500 stops per route, proof of delivery, and customer notifications. It also includes analysis and reports, route scheduling, and fewer data restrictions at a lower cost.

No. Upper costs $40 per user per month, while Badger Maps starts at $69 per user per month. This results in meaningful annual savings, especially for teams with multiple drivers.

Yes. Upper integrates with major CRMs such as Salesforce, HubSpot, and Zoho. It also provides API access for custom integrations with other business systems.

Upper offers guided onboarding, live training, and hands-on data migration support. Email, chat, and phone support are available throughout the transition and beyond.

Yes. Upper supports delivery routing, field sales visits, service appointments, and mixed workflows. Teams can customize routes, data fields, and notifications based on their use case.

Yes. Upper provides iOS and Android apps for drivers. The app includes navigation, proof of delivery, real-time status updates, and more.

Badger Maps is a paid product and does not offer a permanent free plan.

Pricing starts at $69 per user per month, with a 14-day free trial before making any commitment.

Here are the best Badger Maps alternatives for small businesses:

  • MyRouteOnline
  • Track POD
  • Circuit (now Spoke)
Author Bio
Jeel Patel
Jeel Patel

Jeel Patel is the Chief Executive Officer at Upper. With 5+ years of experience in dev, outbound, and inbound sales, He is committed to growing conversion through inbound and outbound activities. Outside the office, Jeel loves to spend time with his dog and take him on long walks. Read more.