Jeel Patel

CEO of Upper Route Planner

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Jeel Patel is an accomplished entrepreneur and the driving force behind Upper, a leading route management software transforming logistics and transportation.

More than just a CEO, Jeel is a visionary leader with a keen eye for identifying opportunities to streamline and improve business processes through innovative software solutions.

As a leader of Upper, Jeel brings a wealth of experience across various business aspects, simplifying logistics for small startups and large businesses. His commitment to innovation and efficiency has earned him recognition, making him a trusted name for anyone facing route optimization challenges.

Beyond his entrepreneurial expertise, Jeel is a leader committed to sharing his extensive knowledge. Whether through insightful blogs or industry talks, he continually contributes to the broader understanding of modern-day logistics challenges, making him an invaluable resource in the field.

Entrepreneurial Journey and Success

Jeel’s entrepreneurial journey began with a focus on solving a common pain point for contractors: the time-consuming and tedious task of invoicing and creating estimates.

This realization led him to co-found InvoiceOwl, a user-friendly estimation and invoicing software designed for contractors and small businesses.

Under his guidance, InvoiceOwl quickly gained traction in the market, becoming a go-to solution for streamlining invoicing processes. Jeel’s entrepreneurial acumen led to the successful acquisition of InvoiceOwl in 2024.

This successful exit marked a significant milestone in Jeel’s career, showcasing his ability to identify a need and develop an effective solution.

Undeterred by his success, Jeel set his sights on a new challenge: optimizing logistics and delivery routes for businesses. Recognizing the potential cost and time savings that could be achieved through route optimization, Jeel spearheaded the development of Upper.

Under his leadership, Upper is rapidly becoming the go-to solution for businesses looking to streamline their delivery operations.

Tech Expertise

Jeel’s impressive background extends beyond just founding and leading companies. He has served in various tech roles, including as a member of the marketing team at DevRev, where he led initiatives related to SEO, conversion rate optimization (CRO), and growth strategies.

Additionally, Jeel’s experience as a website owner for Tomfw, a platform dedicated to men’s fashion and lifestyle, showcases his diverse skill set in digital platforms.

These experiences instilled in him a deep understanding of how to not only build great products but also effectively reach the target audience that needs them most.

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Leadership at Upper

As the CEO of Upper, Jeel combines his entrepreneurial acumen with a deep understanding of technology to drive Upper’s growth.
Under Jeel’s leadership, Upper has rapidly grown to become a trusted partner for businesses across various industries, earning recognition as one of the fastest-growing companies in the logistics technology space.

His expertise in route optimization and logistics has been widely recognized. He is a frequent speaker at industry events, sharing his insights on using the latest technologies to drive operational efficiency.

A Passion for Making a Difference

Jeel’s dedication to continuous learning and remarkable ability to translate complex solutions into user-friendly experiences truly set him apart. He is a leader driven by a genuine desire to make a positive impact on businesses.

He is passionate about mentoring and developing talent, empowering his team to think creatively, and pushing the boundaries of what’s possible in route management.

With a clear vision for the future, Jeel is dedicated to expanding Upper’s capabilities. He is also keen on exploring new frontiers in logistics technology, such as sustainable routing solutions and seamless integration with emerging technologies like autonomous vehicles.

His unwavering commitment to excellence and customer-centric approach continue to inspire the Upper team and drive the company’s success.