If you’re an HVAC company trying to grow your business, you may need more than being good at tuning up furnaces or fixing broken air conditioners. You also have to master the art of online marketing to stand out in the competitive world of home services.
Before the internet, HVAC companies could count on local directories, phone book ads, direct mail campaigns, and newspaper or radio advertising as their primary methods for reaching customers in their service area.
Today, those strategies just don’t cut it anymore. The HVAC market has reached USD 198.45 billion in 2021. As for 2022-2027, the industry is expected to grow at a compound annual growth rate of 5.1% to reach nearly USD 278.96 billion.
To command a larger market share, HVAC companies must navigate various digital platforms and find the best avenues for attracting leads. In this article, we bring you 13 proven HVAC marketing strategies.
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Why Do HVAC Businesses Need Marketing Strategies?
HVAC businesses need the best HVAC marketing ideas to grow their business. The more they know about their market, the more they can tailor their message to reach those potential customers.
It helps the HVAC business to find new clients and retain them by providing them with HVAC services that meet their needs.
Marketing strategies allow HVAC businesses to gain insight into how they can best reach their target audience. They also provide information on the industry’s competitiveness, which can help determine pricing models and other factors that impact revenue.
An HVAC marketing strategy also helps HVAC businesses determine who their competitors are and where they are to avoid overlap with other companies in their industry space.
13 Marketing Strategies to Generate More Leads
These strategies will help you chalk out a comprehensive HVAC marketing plan for your local services. Let’s jump to the top 13 proven HVAC marketing ideas for you.
1. Create a website
HVAC companies need an HVAC website optimized for search, so that prospective customers can easily find them. The site should also be mobile-friendly so that it is easy to access from a smartphone.
The site must be easy to navigate and contain all the information prospects need to make an informed decision about their HVAC needs. In addition, an online store can help you sell products directly to more customers, which increases your bottom line.
2. Build a relatable brand
A strong brand is more than just a logo and some nice-looking business cards; it’s a promise to your customers that you and your team will consistently deliver on their expectations. Your brand should be clear and consistent, conveying what you do and why you do it in a way that feels authentic and genuine.
3. Invest in Search Engine Optimization
It’s no secret that the world of HVAC is highly competitive. Interestingly, 62% of HVAC shoppers perform a search before they convert.
To stay ahead of the game, HVAC contractor services need to market your services and products in a way that stands out from the crowd.
And if you’re not doing SEO, you’re missing out on a huge opportunity to grow your business.
There are many ways that an HVAC company can benefit from using SEO:
- Increase leads from potential customers who are searching for information about HVAC systems online.
- Increase brand awareness by having your name appear in various searches (for relevant keywords) related to your industry
- Improve customer experience by providing helpful information on your website. This helps customers make decisions about what type of system they want to install in their homes or businesses.
4. Paid advertising (PPC ads)
Another HVAC marketing idea is that HVAC companies can get more HVAC clients by utilizing paid advertising.
First and foremost, paid ads are a great way to reach new HVAC clients. Use paid ads (Google local service ads, for example) to target people interested in your products and services.
It means that instead of just showing up on Google searches for “heating repair” or “cooling service,” you can ensure your ad shows up when someone is looking for an HVAC company. That’s a huge advantage!
The second benefit is that pay-per-click advertising (PPC ads) is that it helps increase brand awareness. When people see an ad for an HVAC company, they will remember seeing it before and associate it with the company. This will make it more likely for them to reach out to you.
5. Content marketing
Content marketing is a powerful tool for HVAC companies, and you can use it to develop and deepen customer relationships, increase sales, and improve the brand.
Leverage blog or video marketing with interesting content for your business and service area that your customers will find valuable and want to share with others.
Create content that educates people about the HVAC service area or gives them tips on how to care for their system. This will help build trust between you and the customer by showing them that they can rely on you as an expert source during their research process. There are high chances that strategic content marketing will increase customer retention for local companies in the long run.
6. Social media advertising
Social media has given a new lease on life to the HVAC industry. And it is one of the best HVAC marketing ideas to use social media platforms to your benefit. Nowadays, people are more informed about their options and have access to a plethora of information about their needs. They can also easily connect with local HVAC companies and fulfill their needs.
HVAC companies offer a wide range of services, such as installing or repairing new systems. They also provide maintenance services and repairs whenever needed.
With social media platforms like Facebook, Twitter, Instagram, and LinkedIn, it has become easier for HVAC companies to reach out to their customers directly and offer them affordable services.
Relevant social media posts will benefit your online reputation, make your HVAC company stand out, fetch a local audience, and increase your HVAC website visitors.
7. Influencer marketing
Influencer marketing, especially via social media, is one of the most powerful HVAC marketing ideas for HVAC companies. It’s a potent tool to grow your business and increase brand awareness.
It’s easy to see why: influencers have devoted followers who trust them and their recommendations. So, when an influencer talks about your HVAC services, their loyal followers are more likely to engage with your content. As a result, you’ll get more views on your videos and posts.
Social media is a massive part of how people find new products, so influencer marketing is a great way to get your name out there.
8. Email marketing
Email marketing is an excellent HVAC marketing strategy for HVAC companies to build their brand, reach potential customers, and drive revenue.
Email marketing helps you build an email list of customers interested in your products and services.
When you send them an email that helps them solve problems or provides value, they’ll learn to trust you as an expert in your field. Then, when they have a problem or need advice on improving their home comfort, they’ll be more likely to turn to you than any other company.
9. Host local events
Hosting local events is a great HVAC marketing strategy to promote your local HVAC business and establish yourself as an industry leader. Here are some reasons why you should host local business events:
- You can meet new people interested in your company’s local services.
- You can present your skills, making potential clients more confident in your ability to solve their problems.
- You can network with other professionals in the industry, which could lead to referrals or partnerships down the line.
- It will help people get to know who you are and what you do before they even hire your services!
Hosting local events is an excellent HVAC marketing strategy for HVAC companies to expand their reach beyond residential clients. Local businesses can use local SEO and Google local services ads to fetch more HVAC leads for local events and their HVAC marketing services.
10. Use a dedicated lead generation system
HVAC companies are always looking for new clients. After all, the more clients you have, the more money you can make. But finding new customers can take time and effort.
It is where lead generation service comes in. When you use this service, your HVAC marketing team can immediately start generating leads from potential clients who are already interested in your offer.
These leads are generated based on keywords that match your company’s services, so they’re highly relevant. You’ll never have to look for new customers again!
11. Strengthen your digital presence with robust reviews
Google reviews help HVAC companies attract potential customers and improve their online presence.
They appear on the first page of Google when someone searches for a company or product. If you have 5-star online reviews, your small business will likely get more attention than businesses without reviews.
Google reviews also give potential customers a way to find out more about your company before they even reach out to you. If they read a good review, they’re more likely to feel comfortable working with you, which means more closed sales!
12. Attend exhibitions
Exhibitions are great for meeting new customers, building brand awareness, and increasing your visibility in the world of HVAC. You can also use them to establish yourself as a thought leader in your industry.
By offering free seminars and speaking engagements at an exhibition, you can share your expertise with others while getting feedback on what they need from you. You can also use this opportunity to connect with potential employees by posting job openings at the exhibition booth.
13. Collaborate with local hardware shops
Local hardware stores are often run by people who have been in the community for a long time and know the people and how they live.
It means that they can help HVAC companies understand what kinds of problems customers are likely to have. This makes it easier to anticipate what needs to be fixed and focus on improving those areas.
Additionally, hardware stores often have customer loyalty programs that incentivize people to shop at their stores instead of in other places nearby.
It means that if a customer has an issue with their heating system, they’re more likely to go back to that same HVAC company when they need repairs again in the future.
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You’ll get more done, and your local customers will get all their HVAC problems resolved right when needed.
- With Upper, you’ll get the most efficient routes for your HVAC service appointments so that your workers always reach on time.
- Your drivers can take advantage of these shortest routes per their specific constraints (like client priority) and access notes about each stop’s service time or importance. This efficiency helps them fulfill more appointments every single day.
- The software also helps you avoid any traffic jams or other problems that could delay getting to your appointments. HVAC contractors, thus, spend less time driving and more time on clients’ sites solving HVAC issues.
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You can use the following HVAC marketing strategies to market your HVAC company.
- Launch a referral program for your existing customers
- Do social media marketing
- Get HVAC leads through paid marketing
If you want to consistently get more HVAC leads, follow these lead generation strategies:
Step 1: Appear prominently in Google searches and Google my business.
Step 2: Revamp your website.
Step 3: Manage online reviews.
Step 4: Provide a better customer experience
The ideal target market for HVAC businesses is homeowners or commercial properties. You can also serve a niche industry, like cold chain warehouses.
An HVAC marketing campaign or HVAC advertising strategy doesn’t end once you find the right customer. If customers feel like they’re receiving good service, they’ll be more likely to refer their friends & family members – which means more business for you.
Our list of top HVAC marketing strategies will support you in your HVAC marketing and HVAC advertising journey. However, your HVAC marketing budget will also dictate when it comes to adopting an HVAC marketing strategy.
These HVAC marketing ideas alone won’t be able to ensure success for heating, ventilation, and air conditioning businesses. It’s critical to make sure that you provide exceptional levels of service to stay relevant. And this is where Upper can help you reach the next level. A route planning and optimization software like Upper makes all of this possible. Try our 7-day free trial.