FrostFare Meal Deliveries

Key Results

  • 2x

    Growth in Number of Daily Deliveries

  • 94%

    Increase in Delivery Drivers’ Productivity

  • 40%

    of Saving in Fuel Costs

  • 80%

    More Clarity on Delivery Operations

The Challenge

Since its founding in 2016, FrostFare Meals has been committed to providing working individuals with healthy and fresh meal options for lunch and dinner. Beginning with a customer base of 200, the company quickly experienced a surge in daily orders. However, this growth brought significant logistical challenges, particularly in timely order delivery. Ethan Parker, the owner, found himself grappling with the inefficiencies of manually planning routes using paper and Excel sheets, a process that became increasingly cumbersome with the expanding scale of operations.

The complexity of operations escalated as the team struggled to plan routes, assign them to drivers, track delivery statuses, and update clients, leading to chaotic and disorganized workflows. The absence of a technological solution to manage these tasks efficiently resulted in operational bottlenecks.

Here are some of the major challenges that Ethan and his team faced:

  • Emergencies such as driver no-shows compounded these challenges. Without any quick solution for reassigning the route to available drivers, Ethan and his team used to waste a lot of time in an inefficient process.
  • Without a clear system, Ethan had to manually contact each driver to check availability, a time-consuming and inefficient process.
  • Additionally, the manual entry and maintenance of customer addresses and details in Excel sheets were not only labor-intensive but also error-prone, further complicating their delivery operations.
  • A critical challenge that FrostFare faced was maintaining the quality of its frozen meals during delivery. Ensuring that meals remained at the optimal temperature throughout transit was vital for customer satisfaction and the company’s reputation. Without a sophisticated route optimization solution, managing timely deliveries while preserving the integrity of their frozen meals was becoming increasingly difficult.
  • Furthermore, as frozen meals require delivery in ice bags to maintain quality, it was essential to notify customers to prepare for their orders. The task of calling each customer to confirm their readiness to receive the order was impractical for Ethan and his team, adding another layer of complexity to their delivery process.

The Solution

Faced with the growing challenges of managing timely deliveries for his freezer meals business, Ethan Parker realized the need for a technological upgrade. In his search for an efficient routing solution, he discovered Upper Route Planner. Intrigued by its capabilities, he decided to give it a try, hoping to streamline FrostFare’s complex delivery operations.

Importing Hundreds of Delivery Addresses In One Go

One of the major benefits Ethan and his team experienced with Upper was the ability to import hundreds of delivery addresses effortlessly. This feature was particularly crucial for FrostFare, as managing the addresses for their temperature-sensitive deliveries had been a time-consuming task.

With Upper, not only could they import addresses from an Excel sheet in one go, but they also gained the ability to edit, delete, and add new addresses efficiently as customer details changed.

This functionality proved invaluable for ensuring that their frozen meals were delivered promptly and accurately. The categorization of addresses as ‘Verified,’ ‘Need to Review,’ or ‘Duplicate’ streamlined their process further, reducing the risk of delivery errors that could compromise the quality of their temperature-sensitive meals.

Additionally, the drag-and-drop and custom fields features provided Ethan and his team the flexibility to tailor the data to the unique demands of their delivery routes, ensuring that each frozen meal reached its destination in the freshest possible state.

Importing Hundreds of Delivery Addresses In One Go

The ability to import delivery addresses in bulk has been a game-changer for FrostFare Meals. It’s not just about the time we save; it’s about the accuracy and efficiency we gain, which is crucial for our frozen meal deliveries.

Ethan Parker
Ethan Parker

FrostFare Deliveries


Route Planning and Optimization Did Wonder For FrostFare Meals

For Ethan Parker and his administrative team at FrostFare, the route planning and optimization features of Upper have been transformative. Tasks that previously consumed hours of manual effort are now streamlined into just a few minutes. The team has moved away from outdated methods like paper and Excel sheets, embracing a more efficient, technology-driven approach.

This feature allows the admin manager to prioritize deliveries based on urgency – categorizing them as low, medium, or high priority. This is particularly crucial for FrostFare, where the timely delivery of frozen meals directly impacts product quality and customer satisfaction.

Additionally, the team sets specific service times for each stop, taking into account factors like delivery windows and the perishability of their products. As a result, delivery drivers face fewer delays, reduced idling times, and virtually no missed deliveries, ensuring that customers receive their orders exactly when they need them.

Optimizing routes has not only streamlined their delivery process but also led to significant savings in time, effort, and fuel costs – a goal that once seemed unattainable for FrostFare. In emergency situations, such as a driver no-show, the team can effortlessly swap routes among available drivers, ensuring that deliveries remain uninterrupted and efficient.

Route Planning and Optimization Did Wonder For FrostFare

What used to be a complex, time-consuming process is now quick and efficient. This has been especially crucial for our frozen meal deliveries, where timing is everything. We’re now able to ensure that our meals are delivered fresh and on schedule, which has been a huge win for customer satisfaction.

Ethan Parker
Ethan Parker

FrostFare Deliveries


Customer Notification and Accurate ETAs

For Ethan Parker and his team at FrostFare, the integration of real-time updates and customer notifications into their delivery process has been a critical enhancement. Understanding the unique requirements of delivering frozen meals, they recognized the importance of keeping their customers informed about the delivery status.

This feature of Upper Route Planner has enabled them to send timely notifications and accurate Estimated Times of Arrival (ETAs) to their customers, ensuring they are prepared to receive their orders.

This functionality is particularly vital for FrostFare’s service model. When delivering frozen meals, it’s essential for customers to have ice bags ready at the time of delivery to maintain the quality and freshness of the meals. Therefore, the “out for delivery” feature helps customers to know exactly when they will receive their orders. It helps them to keep their ice bags ready out of their home.

Another functionality that plays a key component in their delivery process is the “You are Next” Notification that notifies the next customer about his/her delivery. It improves the overall customer experience.

Customer Notification and Accurate ETAs

Our customers appreciate the heads-up they receive, especially when they need to prepare for receiving frozen meals. It’s a small detail, but it makes a big difference in ensuring our products are at their best when they reach our customers.

Ethan Parker
Ethan Parker

FrostFare Deliveries


The Impact

The integration of Upper Route Planner into FrostFare has been profoundly positive, leading to a suite of operational enhancements. With features like one-click address importing, quick route planning and optimization, custom delivery instructions for drivers, and real-time delivery tracking, Ethan Parker and his team have not only streamlined their workflow but also doubled their daily delivery capacity. This increase in efficiency has been a significant factor in scaling up the operations.

Moreover, the implementation of Upper led to a substantial 40% saving in fuel costs, reflecting the software’s ability to create more efficient routes and reduce unnecessary travel. This cost-effectiveness was a major win for FrostFare, aligning with its commitment to sustainability.

Most importantly, the accuracy of customer notifications and ETAs enhanced the overall customer experience. Real-time updates ensured that customers were prepared to receive their frozen meals, maintaining the quality and freshness of the food upon arrival.

Performance Metrics

Metrics Before Upper After Upper
Route Efficiency Improvement 0% 98%
Time Taken to Plan Routes per Month 20 hours 1 hour
Fuel Consumption per Route 20 gallons 16 gallons

Overall, Upper’s implementation not only addressed the challenges faced by FrostFare but also had a profound impact on its operations.


https://www.upperinc.com/success-stories/frostfare-meal-delivery-business/