How to Start a Carpet Cleaning Business?

Do you want to learn how to start a carpet cleaning business? Are you ready to create your own business but don’t know where to begin? You’re at the right place.

The carpet cleaning sector is ripe with possibilities. In fact, the global cleaning services market is expected to reach $90 billion by 2025, growing at a 6% CAGR. There will always be a need for carpet cleaners, for example, for regular cleanings or damage from floods. 

In this article, we talk about all there is to start a carpet cleaning business. A step-by-step manual is provided to assist you in getting started.

What is Carpet Cleaning Business?

A carpet cleaning business essentially deals with cleaning carpets and rugs. Carpet cleaning businesses go by the names of cleaning companies, carpet cleaners, and carpet cleaning services. These companies offer various carpet cleaning services, including but not limited to steam cleaning, dry foam cleaning, and shampooing.

Things to keep in mind to start a carpet cleaning business

The carpet cleaning industry is a tricky domain; it’s challenging to start a carpet cleaning business and gain traction. But here’s what can help you as a carpet cleaning business owner- 

  1. Rely only on quality carpet cleaning equipment to clean carpets, and don’t miss out on effective marketing to leap ahead of the competition. 
  2. To gain working experience, work with someone who has a carpet cleaning business or get certified.
  3. Your carpet cleaning operation may require particular business licenses to function in your town or city. To learn more about any business license, permit, and certification needs in your area, contact the Small Business Development Centre.
  4. A simple business plan should also be written as it’ll act as a road map for your objectives and the type of company you want to launch. Lenders will want to see a detailed business plan and your financial plan if they apply for finance from them.
  5. Don’t manually manage your cleaners and their workloads. Instead, trust an automated route planning and optimization solution to delegate service deliveries and meet customer demand. With such a solution, you’ll also be able to cut down sky-high fuel costs, spend less time on the road, do more in less time/resources, and make more profits.

Steps to Start Your Carpet Cleaning Business 

To start your own carpet cleaning business, you’ll also need to consider business-specific requirements, like making sure you have the necessary cleaning supplies. 

Follow  the below steps to start a carpet cleaning business:

1. Write a carpet cleaning business plan

The first step to starting a carpet cleaning business is to have a robust business plan. Business plans provide entrepreneurs with a roadmap for starting and running a company. 

An initial plan can be as casual or professional, in-depth or general, as you feel comfortable making it. Because it is a dynamic document, you can update it as your company’s priorities change.

You’ll need to create an advanced budget to ensure your business has enough money to operate. Calculate the cost of your carpet cleaning equipment and fees, such as training and certification fees. Then calculate your daily expenses for things like vehicle maintenance and fuel costs.

2. Acquire training and certification

Before you market your services and have your clients’ carpets under your care, you’ll need proper training and experience. 

  • Ideally, you must enroll in a course from IICRC (Institute of Inspection Cleaning and Restoration Certification), which offers certifications as:

    1. Carpet Cleaning Technician, 
    2. Commercial Carpet Maintenance Technician (for commercial carpet cleaning business), 
    3. Rug Cleaning Technician and several related specializations. 

    You can take an in-person IICRC course in your area or complete an online certification.

  • As an alternative, consider TMF Academy‘s online-only training programs. Additionally, certain equipment vendors, such as Jon-Don and Rotovac, provide training courses and educational resources for prospective carpet cleaning business owners.

However, nothing can substitute for experience. Ask to spend a day or two with another proprietor’s employees. To get the most out of this experience, ask your questions before watching them at work and after seeing them working. 

Make a list of questions to ask the professionals about all facets of owning and running a carpet cleaning business, such as startup expenses, suggested carpet cleaning tools and equipment, advice on hiring and managing personnel, maintaining customer relationships, and managing a budget.

3. Obtain a license and register your company

You’ve already set the groundwork for your carpet cleaning company. Now it’s time to formally register with your state and obtain a cleaning business license and permissions by first contacting your city, town, or county clerk’s office. 

A state-by-state guide to licenses and permits has information at the state level on essentials like a business bank account, corporate records, business insurance, and special requirements for home businesses.

Think about forming an LLC. It’s easy to register an LLC with your state. 

The most crucial benefit of this form is that your assets won’t be at risk if your company has debt-related or other legal challenges, which isn’t the case with a sole proprietorship.

4. Get the appropriate insurance

To protect your business, you need to get a commercial insurance policy. 

These include general liability insurance coverage, which can shield your company from a wide range of lawsuits like those for physical harm, property loss, and personal injury. 

If you’re hiring staff, think about getting commercial auto insurance, which is needed if you’re using your truck. You should also consider getting workers’ compensation insurance and unemployment insurance

5. Purchase the necessary equipment

Finding out the equipment that local businesses (carpet cleaning company owners) favor is essential before starting a carpet cleaning business. However, if you plan to build a scalable carpet cleaning business, it’s worth investing in high-quality equipment early on. 

If starting a carpet cleaning business, consider renting the tools you need. Start with a steam cleaner, solvents, and detergents for industrial use. 

Once you gain a feel for the job, you can add more tools such as upholstery wands, stair tools, spotters, rinsers, carpet rakes, deodorizers, pet odor and stain removers, and a variety of additional carpet cleaning instruments could be required.

6. Finance your company

You determined the amount of money you needed during the planning process for your original budget. You will need to have cash available to buy the required equipment, obtain a business license, and pay for other start-up expenses for your carpet cleaning company. 

Save sufficient funds to pay for these and your daily living expenses once your business runs.

If you want business funding, consider obtaining a business credit card. To apply for one of these, complete an online application. 

If your company cannot provide financial information when applying for a business credit card, the credit card company will base its decision on your finances instead. 

Once acquired, use it responsibly to establish credit with suppliers. This will be useful when applying for more significant amounts of business funding in the future.

7. Promote your business

Word-of-mouth marketing is how most service-based firms get traction. If you have no clients, marketing your carpet cleaning business is pointless. 

  • So start by offering services to friends, family, and neighbors. If they are pleased with your work, ask them to recommend you to their network. Adjust your services later based on valuable input from your close network. 
  • You can also inquire about possible partnerships with other business owners or card displays at local real estate agents, house cleaners, commercial carpet cleaners, interior designers, home goods, and hardware retailers.
  • Get a web presence with a business website. Your website doesn’t have to be elaborate, but just have information about your services, contact details, and social media accounts. Or make your website so intricate that it has a blog and an online store where you can sell pet odor removers and stain removers. 

Your website’s interface should look modern, clean, and fresh regardless of what you choose to include there. You can use website designing software to construct beautiful, expertly designed websites even for those of us who aren’t particularly tech savvy.

Choose Upper and Get Your Business Off to the Right Start

As a carpet cleaning solutions service, we understand your struggle to meet customer expectations as far as multi-stop deliveries are concerned. 

Having your cleaners reach the right location at the right time can help you with the desired start to your new business. And that’s what Upper aims for, as it aids you to be on the top of your business. 

Upper makes service delivery management a breeze in the following ways-

1. It boosts operational efficiency

As a cleaning business owner, you want to ensure that your cleaners spend their time doing what they do best: cleaning!

  • Upper helps boost efficiency by providing the best route combinations. It will help you to take and deliver more orders efficiently, reducing the time your cleaners spend driving between appointments.
  • Upper provides a simple, digitized way to plan routes and optimize them regardless of how many addresses you import.. 

2. Auto-assigns tasks as per cleaners’ schedules 

Managing your new carpet cleaning business is a challenge, especially when it comes to employee scheduling. Upper helps businesses avoid these issues by enabling them to create schedules optimized for efficiency and cost-effectiveness. 

  • Drivers no longer have to come into the depot and wait around while waiting for their daily routes. Instead, they can receive their routes at home via email or text message, allowing them more time with their families or other obligations (or just more time on the couch).
  • In case of reassigning routes, it’s easy for management staff to switch them to another driver who is available and ready for work. This will save money and time by reducing the number of employees who you need to pay over time.
  • Upper needs single-tap dispatch that allows admin user or dispatch manager to closely monitor driver’s activities throughout the day.

3. Effective work distribution and enhanced productivity

When it comes to getting the most out of your cleaning business, the more time, you can spend cleaning carpets for customers, the better. That’s why we’re excited about Upper.

  • Upper helps optimize your routes and schedules so that you can use your resources—like your cleaners’ time—more efficiently.
  • For example, use Upper’s workload balancing capabilities to distribute work among your team members. This will allow you to get more done in less time and return to delivering excellent customer service. You’ll be able to complete all of your scheduled jobs while avoiding employee burnout.

Try out Upper’s 7-day FREE trial and get your carpet cleaning business off to the right start.

Automize Your Carpet Cleaning Process

Don’t waste more time planning routes manually. Instead, utilize Upper, get the fastest routes, and perform carpet cleaning service on time. Experience it now!


Social media is a cost-free method of spreading the word about most carpet cleaning businesses and directing clicks to your website so that people can see your high-caliber job. Here are some recommendations for social media content: Images of your company—transformational cleansing before and after pictures.

Your carpet cleaning business may turn out to be a highly successful one, depending on how you manage it. Both residential carpet cleaning and commercial carpet cleaning businesses are in high demand in most areas.

Yes. As a sole proprietor of a carpet cleaning company, you could make between $75,000 and $100,000 a year.


The cleaning service industry, and especially carpet cleaning businesses, can be challenging when you’re just starting out. It needs precise planning in terms of resources, capacity, and startup costs involved.

And while there are so many aspects to making your carpet cleaning service a successful business, service delivery management is no longer something you need to worry about.

Upper will save you time, energy, and money by streamlining the route planning process for your workforce. You’ll enjoy more efficiency and productivity with the best route combinations, which means it will be easier to achieve your business goals. This proves to be a win-win scenario when it comes to cleaning services. 

Upper elevates the industry standards of cleaning services management further into the future. This will efficiently help you achieve success faster.

Author Bio
Rakesh Patel
Rakesh Patel

Rakesh Patel is the founder and CEO of Upper Route Planner. A subject matter expert in building simple solutions for day-to-day problems, Rakesh has been involved in technology for 30+ years. Looking to help delivery businesses eliminate on-field delivery challenges, Rakesh started Upper Route Planner with the ultimate goal of simplistic operations in mind.