Upper Vs Circuit: Choosing the Right Route Planning Software

Running a delivery business hinges on efficiency. Timely deliveries keep customers happy and fuel positive reviews, while optimized routes minimize costs and maximize productivity. 

Here’s where route planning software comes in.

This blog post compares two leading solutions, Upper and Circuit, to help you decide which one best equips your business for success.

The Foundation of Our Review

To provide an unbiased and comprehensive analysis, we didn’t just rely on our own knowledge of Upper and Circuit. We leveraged insights from two trusted user review platforms: Capterra and G2.

By analyzing these reviews, alongside publicly available information and feature comparisons, we have provided well-rounded information on Upper and Circuit’s strengths and weaknesses.

Upper and Circuit both offer route optimization features, but they cater to slightly different needs. 

This blog post compares Upper vs Circuit head-to-head. It will highlight Upper’s strengths in core functionalities like route optimization and ease of use while also acknowledging Circuit’s potential merits for specific business needs. 

By the end of this comparison, you’ll be well-informed about choosing the software that seamlessly integrates with your delivery operations and propels your business forward.

The Upper Hand

Upper is an advanced route planning software designed to empower businesses of all sizes. Its core strength lies in optimizing multi-stop delivery routes, saving time and fuel costs for businesses while ensuring timely deliveries for customers.

Upper goes beyond basic route planning by offering features like stop prioritization, real-time tracking, load optimization, and proof of delivery capture. The feature list does not end here; Upper has an extensive feature set that caters to a diverse range of businesses, spanning from delivery and logistics to field-based operations.

Key features of Upper

  • Sophisticated route optimization: Upper’s advanced routing algorithms calculate the most efficient routes in seconds, taking into account factors like traffic conditions, delivery priorities, time windows, vehicle load constraints, and other time and distance-based constraints.
  • Spreadsheet Import: Importing delivery data into Upper is seamless. Excel/CSV spreadsheet importing functionality allows businesses to add multiple stops quickly and efficiently without manual data entry.

Verified User in Consumer Services, Small-Business (50 or fewer emp.)

Upper Inc. planner took our excel sheets that we used before and upload in a seamless ways. There was no extra setup cost of this migration. Their customer support team was soo responsive during the whole migration process.

  • Real-time tracking: Businesses can track their drivers’ locations and monitor route progress in real-time, ensuring on-time deliveries and proactive response to any issues.
  • Route scheduling: Upper allows businesses to schedule delivery routes in advance, optimizing driver assignments and ensuring smooth operations.
  • Proof of delivery: With Upper, businesses can collect digital signatures, photos, and notes from drivers, providing transparent and reliable proof of delivery for every shipment.
  • Customer notifications: Upper automatically sends accurate estimated time of arrival (ETA) notifications to customers, keeping them informed and reducing the likelihood of missed deliveries.

Enzo M., Owner, Consumer Services, 1-10 employees

Things we liked are the route optimization and being able to send email and text notifications to all our stops on the list.

  • Driver dispatch: Upper enables one-click route dispatching to drivers, providing accurate driving directions and delivery instructions to streamline operations.
  • Reports and analytics: Upper offers comprehensive reporting and analytics features, allowing businesses to track key metrics, analyze performance, and identify areas for improvement.
  • API integration: Upper seamlessly integrates with other business systems through its API integration capabilities, enabling automation, data sharing, and enhanced workflow customization.

Circuit’s Edge

Circuit is route planning software tailored for small businesses with multiple drivers. It aims to enhance route efficiency and simplify delivery operations. 

While not as feature-rich as Upper, Circuit offers a user-friendly platform for optimizing delivery routes and managing driver assignments. It caters to businesses seeking a straightforward solution for delivery route planning without the need for advanced features. However, businesses requiring advanced routing features usually go with other circuit alternatives.

Key features of Circuit

  • Route planning: Circuit offers automated route planning capabilities to optimize delivery routes efficiently, helping delivery businesses save time and resources.
  • Multiple drivers and depots: Businesses with multiple drivers and depots can effectively manage their operations using Circuit’s platform, which coordinates deliveries across various locations.
  • Live route tracking: Circuit enables real-time tracking of delivery routes, allowing businesses to monitor driver progress and respond promptly to any deviations or delays.
  • Dynamic customer notifications: Circuit provides dynamic customer notifications, keeping recipients informed about their delivery status and estimated arrival times, enhancing customer satisfaction.
  • Flexible proof of delivery: Circuit allows businesses to collect proof of delivery, including signatures and photos, ensuring transparency and accountability in the delivery process.
  • Dispatcher view: Circuit offers a dispatcher view for efficient route management to facilitate smooth navigation and delivery execution.

Based on a comprehensive survey involving 30 users, the following comparison presents a detailed analysis of the key features and functionalities of Upper and Circuit.

Upper VS Circuit
$80/month Starting Price $100/month
Ease of Use
Customer Service
Value for Money

Price Comparison Between Upper and Circuit

  • Upper Vs
  • Essentials, Growth, Enterprise

    Pricing Tiers

    Starter, Essentials, Standard, Pro

  • $80/month

    Pricing Starting From


  • Save 20% flat with annual billing


    No discount offered

  • Unlimited route creation across all its plans

    Route Limit

    Unlimited routes with stop limitation

  • None

    Additional Charges for stops

    Extra charges for exceeding stop limits

  • Check Pricing

    Check Pricing

When evaluating the pricing structures of Upper and Circuit, several key factors impact businesses’ overall value proposition. 

Let’s delve into a comprehensive comparison of their pricing plans, considering various aspects:

  • Cost-efficiency

    Upper’s pricing tiers are designed to provide cost-effective solutions for businesses of all sizes. With competitive monthly subscription rates and the option for discounted annual subscriptions, Upper offers significant cost savings compared to Circuit.

    Brittini P., Directrice Co-Founder, Consumer Goods, 1-10 employees

    Inexpensive. That was the main selling point compared to other software.

    Circuit’s pricing plans may appear affordable at first glance, but businesses should carefully evaluate the additional charges for exceeding stop limits. This can lead to unexpected costs, making it less cost-efficient compared to Upper’s transparent pricing structure.

  • Unlimited route creation

    One of the most significant advantages that Upper holds over Circuit is its approach to unlimited route creation. 

    Unlike Circuit, which imposes limitations and additional charges based on the number of stops, Upper offers truly unlimited route creation across all its pricing plans.

  • Stop-based pricing limitations

    Circuit’s pricing plans are structured around a specific number of included stops, with additional charges applying for exceeding those limits. For instance, in the Starter plan, users are limited to 500 stops, with each additional stop costing $0.20.

    As operations grow, businesses may face unexpected costs or the need to upgrade to higher-priced plans, potentially disrupting their budgets.

    In contrast, Upper takes a more flexible and scalable approach by allowing unlimited route creation across all its pricing plans. This means that businesses can generate as many delivery routes as needed to manage their operations efficiently without any additional charges or constraints.

  • Comprehensive feature set

    Upper and Circuit, both route planners, offer a range of features essential for efficient route planning and delivery management. However, Upper’s plans include a wider array of core and advanced features, ensuring businesses have access to the tools they need to optimize routes and their operations.

  • Customization and support

    Upper and Circuit both offer customization options and support services to cater to businesses’ specific needs. 

    However, Upper’s Enterprise plan goes a step further by providing tailored solutions, dedicated support managers, and technical consulting to ensure businesses receive personalized assistance.

  • No additional charges

    Upper’s pricing remains transparent and predictable, with no additional charges for exceeding stop limits. Unlike Circuit, where extra fees apply for exceeding included stop limits, this ensures better cost control and budget management for businesses.

Which software provides a better value proposition, Upper or Circuit?

Upper’s unlimited route creation feature, coupled with competitive pricing and comprehensive features, positions it as the preferred choice for businesses seeking optimal delivery logistics solutions. With Upper, businesses can enjoy greater flexibility, scalability, and cost-efficiency, making it a superior option over Circuit.

Key Feature Comparison: Upper Vs Circuit

  • Features
  • Route Optimization



  • Color Coding for Better Route Organization



  • Multi-Platform Accessibility(Desktop & Mobile)



  • Custom Fields for Stop Details/Driver App Notes/ Contacts



  • Vehicle Load Constraint Functionality



  • Address/Contact Book Functionality



  • Detailed Reports and Analytics Functionality

    Comprehensive insights into performance


  • Variety of Vehicle Types

    Supports a wide range of vehicle types


  • Drag and Drop Functionality



  • Unlimited Route Creation

    No limits on route creation


  • Customer Notifications



  • Proof of Delivery



  • Flexible Stop Limits

    Flexibility in stop limits across plans

    Fixed stop limits with additional costs

  • No Additional Charges

    Transparent pricing without extra costs>

    Additional charges for exceeding limits

  • No Credit Card Needed for Free Trial



  • No credit card required

Upper and Circuit stand as two prominent players, each offering a range of features and capabilities. 

This comparative analysis aims to provide an objective evaluation of these two solutions, highlighting their strengths and distinguishing factors to help you make informed decisions.

  • Route optimization capabilities

    Upper’s advanced algorithm takes into account a multitude of factors, including traffic conditions, delivery time windows, vehicle capacities, service times, and other time and distance-based constraints, to generate the most efficient routes possible. This level of sophistication ensures significant reductions in travel time, fuel costs, and operational expenses.

    Verified User in Arts and Crafts, Small-Business (50 or fewer employees)

    Upper route planner is suitable for pick-up and delivery routes for field delivery drivers. It is helpful for us during multi-stop planning, thereby increasing productivity and reducing costs.

    In contrast, while Circuit offers route optimization, its algorithm is as comprehensive or flexible as Upper’s. Circuit’s optimization capabilities can be better suited for simpler routing scenarios or businesses with more basic requirements.

  • Real-time driver tracking and visibility

    Upper’s real-time GPS tracking and visibility features provide an unmatched level of transparency and control over delivery operations. Dispatchers and fleet managers can monitor the progress of every route in real time, enabling them to make informed decisions and swiftly respond to any changes or issues that may arise during the delivery process. 

    In contrast, Circuit offers passive tracking, limiting the ability to monitor drivers in real-time actively.

    Steve S., IT Manager, Wholesale, 51-200 employees

    Actual route tracking is missing. It’ll be great if a driver deviates from the planned route provided by Circuit.

  • Visual organization and color coding

    Upper allows users to color code routes and stops, enhancing visual organization and distinction. This feature enables users to identify different routes easily and stops at a glance, streamlining workflow efficiency. 

    Circuit lacks this color coding functionality, which can make it more challenging to visually differentiate between routes and stops, especially in complex delivery scenarios.

    Chris E., Group General Manager, Medical Devices, 11-50 employees

    Some simple customization options should be there, such as driver color to make it less similar and more easily distinguishable

  • Customizable data fields

    With Upper, users can create custom data fields to capture specific information relevant to their operations. This flexibility ensures that businesses can tailor data collection to their unique requirements, enabling more comprehensive and targeted analysis. 

    In contrast, Circuit lacks this customization option, potentially limiting the ability to gather and analyze data that is tailored to specific delivery business needs.

  • Vehicle load constraint

    Upper allows businesses to set vehicle load constraints for each route, optimizing load distribution and enhancing delivery efficiency. This feature ensures that vehicles are not overloaded and that deliveries are planned in a manner that maximizes capacity utilization. 

    Circuit does not offer this feature, potentially leading to suboptimal load planning and inefficient use of vehicle capacity.

  • Address/contact book functionality

    Upper includes an address/contact book feature, allowing users to store and manage customer information for easy reference and streamlined communication. This centralized repository facilitates efficient customer management and enables businesses to create routes directly from the address book. 

    Circuit does not offer a similar feature, making it more challenging to maintain and access customer records.

    Jouls J., General Manager, Automotive, 11-50 employees

    Our customers are recurring customers. We would love to see if we can save the data of the customers in the portal instead of uploading it every time.

  • Comprehensive reports and analytics

    Upper provides detailed reports and analytics, offering valuable insights into delivery performance and optimization opportunities. These in-depth reports enable businesses to identify areas for improvement, track key metrics, and make data-driven decisions to enhance their operations. 

    In contrast, Circuit offers basic route summaries, lacking the depth and granularity of Upper’s reporting capabilities, potentially limiting the ability to gain actionable insights.

  • Support for multiple vehicle types

    Upper supports a wide range of vehicle types, accommodating diverse delivery requirements and fleet configurations. This flexibility allows businesses with specialized vehicle needs to optimize their routes effectively, taking into account the unique characteristics and constraints of their fleet. 

    Circuit does provide vehicle type selection capability, but the number of choices is limited. This potentially restricts options for businesses with diverse vehicle types.

  • Drag and drop sequencing

    Upper allows users to easily adjust route sequencing via drag and drop functionality, enabling quick and intuitive route optimization. This feature streamlines the process of modifying routes, saving time, and enhancing operational efficiency. 

    Circuit lacks this feature, making route adjustments more cumbersome and time-consuming, potentially hindering agility in responding to dynamic delivery requirements.

    Derek N., Manager, Retail, 11-50 employees

    Overall, the multiple clicks to add a stop and make changes to a route are a bit cumbersome. It would be nice to streamline that process.

  • User-friendly interface and ease of use

    Upper is praised for its intuitive user interface and user-friendly design, which make it easy for businesses to adopt and navigate. The software’s emphasis on usability ensures a smooth learning curve and minimizes the need for extensive training and support.

    In contrast, Circuit is noted to be relatively more complex and challenging to use, potentially requiring additional training and support for effective utilization.

    Katherine H., Sales Professional, Furniture, 11-50 employees

    Too many finalization buttons to optimize a route. It seems like you have to click through so much after inputting the route information before the route is actually saved. Many times, our team has input a route and not finalized it because you have to walk through 3 additional steps to complete it. That takes time when working with a customer.

  • Route scheduling and calendar view

    Upper simplifies route scheduling with its intuitive calendar view, allowing users to plan and visualize routes across different dates effortlessly. This feature enhances planning accuracy and helps users manage deliveries efficiently over time. 

    In contrast, while Circuit does offer route scheduling functionality, it lacks a dedicated calendar view, making it more challenging for users to review and manage scheduled routes across specific dates easily.

For over 15 years, we had been relying on handwritten manifests for our daily deliveries. However, Upper automated the route planning and optimization process while also providing advanced route scheduling capabilities. This shift has brought about a remarkable improvement in our operations.

Shane Young
Shane Young

Supervisor Shipping and Receiving at Eco Medical

Performance Metrics

Metrics Before Upper After Upper
Average Route Planning Hours Per Week 15 hours 3 hours
Weekly Delivery Accuracy 72% 100%
Customer Satisfaction 75% 95%
Average Paper-Based Documentation Errors Per Week 10 0
Average Duplicated Deliveries Per Week 7 0
Weekly Double Backing Instances 18% 0%

Which Solution Offers the Perfect Fit for Your Business?

Upper and Circuit offer valuable solutions for businesses seeking to optimize their delivery operations. 

Upper stands out with its sophisticated route optimization algorithms, extensive feature set, and user-friendly interface, making it a superior choice for businesses of all sizes. Its unlimited route creation, transparent pricing structure, and comprehensive analytics capabilities provide unmatched value and flexibility. 

While Circuit offers a user-friendly platform for route planning, it lacks some of the advanced features and flexibility provided by Upper.

Ultimately, the decision between Upper and Circuit depends on the specific needs and priorities of each business. However, those prioritizing advanced functionality, flexibility, and scalability can take advantage of Upper’s 7 days free trial to get a hands-on experience.

Still Not Sure Which Solution is Right for You?

Connect with our specialists to discuss your business challenges, and we’ll help you make an informed decision about the right solution for you.

Frequently Asked Questions

When choosing between Upper and Circuit for your business, consider factors such as the complexity of your delivery operations, the size of your fleet, your budget, the level of customization and support you require, and the scalability of the delivery management software to accommodate future growth.

Upper’s unlimited route creation feature allows delivery services to generate as many delivery routes as needed without any additional charges or constraints. In contrast, Circuit’s stop-based pricing structure imposes limitations on the number of stops included in each plan, with extra charges for exceeding these limits.

Both Upper and Circuit offer API integration capabilities, allowing businesses to connect their route optimization software with other business systems for enhanced automation and workflow customization.

Upper allows users to create custom data fields, set vehicle load constraints, and prioritize stops according to specific criteria. In contrast, Circuit may offer fewer customization options, primarily focusing on route planning and optimization features.

Upper is regularly updated with new features and improvements based on user feedback. The development team listens to user suggestions and incorporates them into the roadmap for future updates. This ensures that Upper remains responsive to user needs and provides innovative solutions to optimize delivery operations.

Upper provides Upper Crew for teams with multiple drivers and Upper Solo for individual drivers. Likewise, Circuit offers Circuit for Teams, designed for teams, and the Circuit Route Planner app, tailored for individual delivery drivers. These products cater to businesses of varying sizes and operational needs, ensuring the most efficient route planning and delivery management.

Author Bio
Rakesh Patel
Rakesh Patel

Rakesh Patel, author of two defining books on reverse geotagging, is a trusted authority in routing and logistics. His innovative solutions at Upper Route Planner have simplified logistics for businesses across the board. A thought leader in the field, Rakesh's insights are shaping the future of modern-day logistics, making him your go-to expert for all things route optimization. Read more.