What is Last Mile Carrier Tracking & Why is it Important?

In this era of speed, buying online has become so convenient that no matter how expensive your purchase is, you can receive services directly to your doorstep.

A recent survey reveals that 60% of consumers do not want to purchase from a retailer due to poor last mile delivery experiences or failed deliveries. Therefore, delivery businesses need the last mile tracking option to stay competitive in the industry.
Amid the increasing competition and complexity, you need to perform faster deliveries while having more features like the last mile carrier tracking. Here, let us discuss the final mile carrier tracking option and its importance.

What is Last Mile Carrier Tracking?

Last mile delivery is a logistic concept indicating the transfer and the package’s journey from the depot or the fulfilment centres to the intended final destination, e.g., the customer’s home or office. The purpose of last-mile carrier tracking is to track the last leg that delivers goods as rapidly and cost-effectively as possible.

Last mile carrier tracking, therefore, is how we monitor in real-time and follow the delivery of products to their end locations. Again, the two considerations are from the business standpoint and the customer standpoint. But it is definitely more customer-focused.

Why Does Last Mile Carrier Tracking Matter?

A last mile carrier tracking is crucial for logistic companies or for those who are into delivery services. It provides a better view of the ongoing delivery process to their clients. Let us understand in detail why it holds importance in the delivery industry.

1. Raising Customer Expectations

The most crucial part of the shipping carrier industry is last mile delivery work. It’s the part that consumers are looking to expectantly. As mentioned, this is why last mile logistics is creating a buzz in business fulfillment. As noted above 60% of consumers reported a non-repeat purchase following slow delivery. 

Not all individuals are patient and content with the transit time their packages take to be delivered; some are obsessed with the idea of tracking the whereabouts of their parcels. 

The point of a business is to grow, prosper by attracting more customers, and boost profit margins. A company must now respond to customers’ high expectations of great delivery experiences to achieve that goal.

It provides transparency to consumers

97% of customers say they want to be able to monitor and follow their order status from one step to another. They have similar standards for customer service. Customers will know where their parcel is lying and how soon they will receive it. This user-friendly option gives them an idea of when their parcel is going to arrive at their home.

Offers a better user experience

The last mile carrier tracking gives the user access to the route map from their smartphone. They can even communicate directly to the drivers regarding delivery.  It has a very responsive interface for users which offers the ETAs for every delivery. This would help your clients to give positive ratings following the overall delivery experience.

2. High chances of same-day delivery

Studies show that 25% of consumers are willing to pay extra money for same-day last-mile delivery services. It is worth noting that last mile delivery is not the same in every business. Yet, quick deliveries are essential for all to take seriously.

When it comes to shipping services, the last mile is most likely the most ineffectual and the most expensive aspect of the fulfilment phase for most last mile carriers. Yet, a lot of third-party logistics companies are sparing no effort in trying to change this.

The Carrier tracking feature boosts timely deliveries

For most customers, rapid delivery is very essential as it allows them to view the ongoing process. Similarly, it helps your team to perform more timely deliveries and improves their overall performance. The admin can analyze how their delivery team is doing in case they want to make new business strategies.

Last Mile Delivery Tracking for End Users

Consumer expectations have gone up now. They demand faster deliveries and more transparency. Last-mile carriers must implement tracking apps in their delivery process. This is how you last mile carriers can achieve that:

As soon as the package is sent out, the end customer must be sent an alert on their mobile phone with a last-mile carrier tracking number. It informs them about the process and ETA of their delivery; they have similar standards for customer service. 

It offers better visibility to buyers

Customers must communicate directly with the driver using their mobile phone to inform them about any changes in their schedule or request an early or later delivery. Also, Real-time tracking allows customers to have complete last-mile visibility. It also improves the customer’s experience and trust in your brand.

A feedback form can allow the customers to state their delivery experiences by answering a bunch of questions or rating the delivery service. It gives insights into how the customers perceive the company and its services and whether or not they are providing an exceptional delivery experience.

Last Mile Delivery Tracking for Monitoring Purpose

For better customer-centric supply chain management, it is important that delivery service providers or last mile carriers have clear visibility of every delivery in process.

Ability to monitor delivery being away from warehouse

Delivery companies offering logistics solutions must have complete last mile visibility right from the time the product is being prepared for delivery and it leaves from the transportation hub. The practice of tracking the package or knowing the package location on the part of the logistics provider improves accountability and control over the entire delivery process.

The logistics companies are answerable for all the information that is sent out to the customer regarding the delivery. Offering live delivery tracking links can free the logistics representatives from constantly being answerable for the exact location of the package. It is extremely useful in case they receive any queries from the customers regarding their orders. 

Helps managers gain insights into customer’s behavior

The logistics company must collect necessary feedback relating to each delivery. In the feedback, the customers must rate their experience on individual aspects of the delivery and give their feedback on the overall experience. With this feedback, it becomes easier to decode the customer experience and satisfaction. Hence, it helps you explore more about customer-side activities. This would help them analyze the user engagement rate.

Easy to review contactless deliveries or special orders

Contactless delivery is when the package goes through a process that follows extreme measures to make sure that as few people handle it as possible. The driver doesn’t hand the package directly to the customer, it is to be left at the doorstep and the customer should be informed by text. Tracking status helps immensely when making contactless deliveries.

Moreover, managers can check whether the ePOD is collected or not. Proof of delivery in the form of a digital signature, image capture, or notes from the drivers can prove that the delivery has been delivered to the right doorstep or the right customer and is not mishandled. In addition, if a customer comes with a complaint, the logistics company can prove the fulfillment of delivery on the company’s part and avoid fraudulent loss claims.

How to Create a Better Last Mile Tracking Experience?

In order to deliver the ideal last mile tracking experience, you should utilize the delivery route planner. A routing software that can help your delivery team keep a tab on on-field services as well as provide a much better tracking experience to the customer end.

Either you can design a specific package tracking page with your branding or get a delivery route planner. This will improve the customer experience and aid you in promoting your brand.

1. Use a reliable route planner-cum-tracker

A Route planner like Upper could be the perfect software to help you deliver a user-friendly and great tracking experience. It includes the last mile carrier tracking number as well as carries your brand name. 

It offers real-time visibility to your customers in such a way that you don’t have to answer unnecessary phone calls. It makes use of tracking APIs for fetching details in all kinds of devices. This integration feature makes your job easier as it gets connected to any other software to transform the data. 

2. Let your clients track delivery status via automated notifications

Visibility is also improved by providing real-time SMS notifications or email alerts with the help of geofencing. Customers expect improved visibility into the delivery process. Over 45% of customers avoid brands and businesses that do not provide visibility or tracking information into the delivery process. Relevant and timely delivery notifications can drastically improve the delivery experience. 

Allowing a clear communication path between delivery drivers and customers can make the flow of the delivery easier. The customers do not have to rely on representatives to respond to their calls. Instead, they can directly get in touch with the drivers and know the details of their delivery. When it comes to sending notifications, Upper has got your back covered. It helps you send customized notifications in a timely manner. 

3. Allow your clients to connect with drivers

The end user should have the ability to schedule or change delivery windows. It reduces the chances of error or missing the customer’s availability. Providing the tracker might work for the existing clients but not for the new ones. So, you should provide them with an option to get in touch with the delivery team. This is the best way to enhance the tracking experience by developing user-friendly features. 

Here, Upper would come as handy software as far as tracking experience is concerned. The advanced route planner has an in-built tracker that allows you a 360-degree view of the delivery process and offers a clear view to clients regarding their parcel delivery. It ensures no communication gaps between dispatchers and drivers. Customers can send delivery instructions to drivers as well.

Provide Exceptional Tracking Experience

With the help of Upper Route Planner and get more happy clients. From providing a live tracking option to sending automated notifications, Upper offers a better user experience.

FAQs

A last-mile carrier is any shipping company that transports packages from warehouses or depots to the customer’s address. Some of the best examples of the last mile carrier are FedEX, UPS, or USPS.

There can be two considerations of final mile carrier tracking as shown below.

  1. For End Customers: Providing customers with accurate shipping information and delivery updates throughout the shipping process.
  2. For Businesses: Providing a holistic view of the delivery operations, offering insights to businesses & logistics providers.

The duration of a last mile carrier package depends on the product you have ordered. For instance, if you have ordered an electronic item, it may take anywhere between 4-7 working days. Whereas, food or meal kit delivery may get delivered on the same day shipping or next day shipping.

Once the parcel is ready to dispatch, it is up to the delivery team to collect the parcel from the warehouse to the final delivery destination. Usually, the final location would be the customer’s doorstep. It aims to hand over the parcel to the buyer as quickly as possible.

Last mile delivery is the most expensive step of the logistics process. The average shipping cost of package delivery is anywhere between $8-$12.

Use Final Mile Tracking to Offer Better View to Customers & Carriers

Final mile carrier tracking technologies offer full visibility to customers as well as dispatch managers. Tracking the delivery of goods will be easier with final mile tracking software.

Using last mile tracking software for your delivery business means creating a customer-centric process. Also, you can integrate the last mile carrier tracking software with any other software.

If you are looking to improve your delivery services and minimize route planning time, then Upper is the most efficient route planning and optimization software. It allows businesses of different industries to create optimized routes, reduce costs, and give attention to other important tasks.

Author Bio
Rakesh Patel
Rakesh Patel

Rakesh Patel is the founder and CEO of Upper Route Planner. A subject matter expert in building simple solutions for day-to-day problems, Rakesh has been involved in technology for 30+ years. Looking to help delivery businesses eliminate on-field delivery challenges, Rakesh started Upper Route Planner with the ultimate goal of simplistic operations in mind.

https://www.upperinc.com/guides/last-mile-carrier-tracking/