Ever since the significant disruption of 2020, one industry has steadily been making progress and gaining traction—the real estate business.
It has witnessed growth since the pandemic, and every new home needs a thorough inspection.
Home inspection businesses are also gaining popularity because of demand in the adjacent real estate industry. The homebuying power of a US citizen increased to 21% in 2021, with most new owners being millennials.
As long as the real estate industry thrives, the demand for home inspection services will continue to rise. Today, we’ll discuss how to a grow a home inspection business in this blog.
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About Home Inspection Business
The home inspection processes comprise home inspectors performing detailed checkups of homes for homeowners, real estate companies, or sellers. This detailed inspection includes the interior and exterior of potential homes that a buyer wishes to invest in.
A home inspection allows owners to thoroughly understand the home’s health. They can also easily identify any repairs or renovations the building and its surroundings might need.
In the US, it is estimated that 88% of homebuyers seek the services of home inspection companies. As a result, it can be said that it is an important service that has more demand.
Home inspection businesses employ many licensed professionals that do these commercial inspections for their clients.
As a home inspection business owner, you’ll have several professional home inspectors, similar to multi inspector companies, on call that carry out home inspection activities for your clientele.
8 Tips to Grow a Home Inspection Business
The housing market and the home inspection industry is facing high competition. And the harsh reality is that home inspection businesses fail without proper strategy.
Here are 8 actionable tips you can implement to grow your own home inspection business.
1. Set a target audience
The first tip you need to focus on is having the right audience in mind. You tend to serve better when you narrow down your ideal customer and their needs.
This also includes knowing the local clients with whom you may potentially do business. If your home inspection business is located in a region with many new families or expecting parents, you can market it by addressing their specific pain points.
Know your potential customer, and you will fare much better than almost everyone in this industry.
2. Develop a brand identity
Nowadays, it is tough for a business to get by without an online presence. Digitization has ensured that businesses now need to have a brand persona online. This means having a very informative website updated and maintained regularly is non-negotiable.
An active social media presence also makes it easy for potential customers to find you without hassle. You can also go further and offer content through articles, blog posts, and more. This is an easy way to engage with your target audience.
Having a brand identity is also an excellent strategy for the long term. Your clients will also associate your logo, brand colors, and brand name with you, leading to more longevity in this business.
3. Amp up marketing activities
Every business needs a great marketing strategy to stay above the competition. Through online promotions and ads, you can ensure your services reach more customers’ attention.
Platforms like Google and Facebook offer paid ads (Facebook and Google ads) that can promote your business to people you may not be able to reach immediately. Don’t forget to choose a marketing strategy that promotes your business at every chance you can.
4. Use the right home inspection software
For customers to trust you, you will need to offer exceptional service. Along with that, your employees’ professionalism towards work will also reflect on the business.
Investing in the right home inspection software for time tracking, client tracking, or even capturing customer feedback, etc, makes your business more trustworthy. This leads to more satisfied customers, eventually boosting your business’s sales.
5. Take advantage of word-of-mouth marketing
Word-of-mouth marketing is the best-proven marketing strategy that has proven effective time and again. To be able to gain clients organically, you need to take advantage of this strategy.
The way to achieve this is quite simple. By giving every client an exceptional and friendly experience, you can leave a great impression on your customers. Ensure your services and your employees go above and beyond and serve the customers in a way they appreciate.
This simple tip can work the best among all the tips mentioned today. It also requires no cost to implement. Treating your clients with respect and giving them a world-class service is important for them to rave about your services without you even having to ask for it.
Also, remember that your clients are not your only source for word-of-mouth marketing. Professional associations like realtor associations and local real estate agents can help you too.
Network in your local market, join realtor associations, start a lending business your business card, and double up on your marketing efforts to improve your chances.
6. Get your online presence
A successful business always has strong brand awareness. Since you understand the importance of brand identity and strong social media pages, it is time to make your presence online known.
Being present in forums and discussions to resolve people’s problems through suggestions and advice is one of the best ways to position yourself as an industry leader.
There are many online forums you can be part of that is exclusive to home inspection businesses. Here you can answer client queries or network with other home inspection business owners or other inspectors. This is a great way to build a reputable image of your business which ultimately leads to more trust and customers.
7. Keep track of clients and time
As you might already be aware, keeping track of clients and time are two of the most important factors in a home inspection company. You can easily do this through existing software solutions thanks to modern technology.
Tools for time tracking also ensure that you are always productively catering to clients. Not only this, your employees will be able to track their performance. Employees can also learn what business activities are draining their time and energy and find ways around them.
8. Inspect the home in a timely manner
No matter how exceptional your services are, your potentially successful home inspection business will suffer if you don’t reach your service area on time to fulfill appointments. A route planning and optimization software can help you here and boost your company’s image.
Not only will such software get the manual route planning burden off your shoulders, but it will also save you time and effort, which you can redirect to more pressing matters. You can efficiently automate route planning and optimization, eliminating cases of human error. There’s no reason for a brand not to choose that.
Efficient route planning will ensure that your professional home inspector has the shortest multi-stop routes to fulfill multiple inspections. This will help your home inspector spend less time on the road and more time fulfilling daily home inspections. Saved fuel costs, increased home inspecting productivity, and more profits will flow as well.
Grow Your Home Inspection Business with Upper’s Automated Process
Now that you are ready to take your home inspection company to the next level, let’s discuss how effective software allows you to achieve business success.
Upper is an advanced software for effective route planning and route optimization. It is a great management software addition to your home inspection business. With features that cater to all service-based businesses, Upper is the best option to implement in your organization to improve productivity, sales, and customer satisfaction.
1. Accomplish home inspections targets
Optimized route planning allows you to dispatch multiple home inspectors to different locations. Simply add all the stops into the software, and the algorithm will give you the fastest possible route that you can cover.
This is a great feature, considering many home inspection businesses have multiple client appointments throughout the day. Ensuring a quick response is important to avoid delay and offer good customer service.
2. One-click dispatch
A great feature of Upper is its one-click dispatch feature. You can notify employees about upcoming appointments and stops through a simple click of a button.
For instance, if a licensed home inspector has had to cancel an appointment due to an emergency, you can easily reassign it to an employee near the site or currently available. This seamless assignment is a feature of Upper that dynamic businesses like yours will find most handy.
3. Inspection reports
Upper also allows admins of an organization to evaluate performance through its robust reporting and analytics. You can easily create inspection reports (daily, weekly, or even monthly) to view the performance of each employee.
Not only employees, but you can also use Upper’s inspection report to evaluate if there are tasks in your workflow that are costing you business or money. By periodically assessing the analytics, you can now see what needs more improvement in your business operations.
4. Service proof
To take more responsibility for the work you do, home inspectors can easily take images and upload them to the software. If there are any damages or areas that need immediate attention, the images will serve as proof of the inspection work carried on by the professionals.
5. Customer alerts
Let customers know if a home inspector is coming to them with the right ETA. With Upper, you can now easily notify the client with information about the arrival of a home inspector on site.
Offering this level of transparency leads to less waiting time and anticipation on the customer side, driving better customer satisfaction.
By using Upper, businesses have fully digitized their routing process, leading to better productivity and customer satisfaction.
Upper Route Planner
A simple-to-use route planner
that every one is talking about
Home inspection involves a detailed inspection of every part of a home. This includes interiors and exteriors like flooring, ceilings, windows, plumbing systems, fire hazards, etc. It also deals with leakages or any other discrepancies.
The duration of a home inspection is variable with the size and age of the property. For an average American condo, a professional home inspector will spend about 2 to 3 hours checking each component. Older homes tend to take a little more time due to building complexities.
Yes, it’s a good idea to start a home inspection business. Home inspectors also make a decent income. As the demand for home inspection increases due to growing real estate needs, the need for skilled and licensed home inspectors rises daily.
Growing your home inspection company is completely achievable by following the above-mentioned tips. The first business order to grow your home inspection business is to ensure you’ve got a thorough business plan and have researched the target market well.
You must also focus on building a strong brand identity, offering value via engaging content on social media platforms, and having a comprehensive website listing your services and testimonials.
However, note that marketing skills alone can only do much for your business goals. Adding quality service and fulfilling daily appointments efficiently to the marketing strategies mix will help you move the needle further.
That is where route planning and optimization software like Upper steps in. It will help your inspectors with the shortest routes, taking all time constraints into account to ensure that they fulfill more daily appointments every day. Try Upper’s a 7-day free trial.