8 Effective Ways to Pull Down Packaging Costs in 2022

Product packaging is more important for any delivery business.

According to Ipsos, 72% of American customers make buying decisions depending on the packaging. 

As a business owner, you want your products wrapped in a sturdy material that looks good and makes your customers excited to receive them. 

Your packaging’s size, weight, and material determine how much you pay for shipping, warehousing, and fulfillment. 

However, choosing the wrong packaging materials for your products can cost you thousands of dollars.

So, is there any way to reduce the packaging costs? – Of course, 

In this article, we’ll go over how you can reduce packaging costs by redesigning your packaging, selecting the right material, and reducing the size while maintaining the packaging qualities.

So, let’s get started.

What is Packaging?

In logistics, packaging refers to a coordinated system of preparing goods for safe, cost-effective, and efficient movement throughout the supply chain, resulting in increased consumer value, sales, and profits.

Packaging has the potential to influence a buyer to initiate sales because the buyer comes into contact with the package first and then with the product. So, businesses should take their packaging seriously if they want to boost their sales and build the brand.

What are the types of packaging?

Let’s look at the various packaging types used in the industry.

1. Cardboard boxes

Cardboard boxes

Cardboard boxes are the most common type of packaging, preferred by both large and small businesses. The boxes are sturdy and long-lasting that can frequently accommodate heavier items. Boxes can withstand the rigors of transportation when combined with bubble wrap until they arrive at their destination.

Although the primary purpose of the box is protection, you can customize boxes with colors and styles to serve as a branding and marketing tool for your business.

2. Customized packaging

Custom boxes are frequently designed to provide customers with a unique unboxing experience. It works as an excellent branding tool.

For instance, Asus ROG products come in unique packaging, enhancing the customer experience.

3. Thermoform packaging

Thermoform packaging

It involves heating plastic sheets so they can be easily molded or trimmed depending on your product. It includes plastic containers such as meat trays, egg trays, disposable food containers, and blister packaging.

4. Paper bags

Paper bags

Paper bags are recyclable, reusable, and biodegradable, which makes them a viable alternative to plastic bags. Paper bags can be highly customized, with any size, shape, logo, or strength, at a low cost.

To strengthen paper bags, you can laminate them with other materials, such as woven fabric or plastics. They are generally used for packaging small items such as clothing, toys, etc.

5. Monocartons

Monocartons are plain paperboard boxes. Monocartons are used as retail boxes because they can easily be customized, laminated, and printed. They also protect against minor splashes, drops, and bumps. For example, Kellogg’s cereal comes in mono cartons.

What are Packaging Costs in 2022?

The packaging costs vary depending on the type of packaging. Furthermore, each packaging project has its components that affect costs. The cost of packaging generally includes labor, raw material, tooling, set-up fees, design work, prototypes, testing, shipping, fulfillment, storage, and, of course, volume.

Some packaging solutions are naturally more expensive than others, but ordering in larger volumes can lower unit costs because large projects can produce a large volume of units at once, with the packaging machine only needing to be set up once.

Packaging type Unit cost
Corrugated packaging $2.7-$3.5
Folding carton $1.8-$2.25
Rigid boxes $8.5-$10.00

8 Effective Ways to Reduce Packaging Costs

The package’s quality is important because it physically represents your company. The goal, however, should be to save and maximize the available budget. 

We’ve compiled eight effective ways that can help you get significant cost savings on your packaging.

1. Remove flyers

While including flyers and thank you notes benefits your marketing department, it increases your packaging costs and takes time to incorporate them into each other.

You can remove these elements and instead consider printing a thank you message inside your product box or incorporating a hot-stamped design to lower the packaging costs.

Also, after a customer receives their order, you can send them a thank-you email, which shows that you value your customers. 

2. Use paper and plastic inserts

Use paper and plastic inserts to reduce packaging costs

Paper and plastic inserts are inexpensive ways to add an extra layer to your packaging.

This is especially useful for boxes that contain several products.

You can enhance your unboxing experience by placing padding between the products and/or appealingly displaying them.

Paperboard trays are great for displaying items like cosmetics, candles, and much more because they provide extra support and protection to your products.

Whereas plastic tray inserts are especially useful for cookies and baked goods because they separate your products within a single vessel.

3. Custom packaging for your products

The more space your package takes, the higher will be the transportation fees. It is not a good idea to send a package that takes up more space than it should. Your box’s dimensions should be determined by your product’s length, width, and depth. 

Integrating custom packaging will eliminate extra space for void fill, reducing the time and costs associated with filling space.

4. Order packages in large volume 

Setup cost is required for the production of your boxes, cleaning the machine and tooling, changing different machine components needed for cutting, dyes, etc.

Small runs will cost more per unit because manufacturers will need to set up the machine for your specifications every time you order a new batch.

Meanwhile, large-run projects can produce many units at once, only needing to set up the packaging machine once. 

5. Minimize printing costs

Minimize printing costs to reduce packaging costs

The ability to custom print your branding draws businesses to custom packaging. Depending on the quantity of your order, you can also save money on printing.

Although both digital and flexographic printing is excellent options, depending on your volume, one of the two may be the more cost-effective custom printing solution.

For short-run projects, digital printing is the most cost-effective option.

On the other hand, flexographic printing layers color onto sheets rapidly and stamps designs directly onto the substrate using metal plates, but it is expensive for most low-volume projects.

So, the best way to keep printing costs low and packaging quality high is to request a digitally printed prototype and produce large volume orders with flexographic printing.

6. Utilize the right materials

Most of the time, choosing the right materials can help in reducing packaging costs. 60% of businesses use easy-to-open packaging, which customers prefer.

As a result, as a business owner, you must utilize a wide range of available options. Here are some ideas for refreshing your branding:

Packaging type Various options
Paper
  • Plain/Customized brown paper
  • Crepe paper
  • Grey paper
  • Oil paper
Plastic
  • Drawstring bags
  • Resealable Pouches
  • Zipper bags
Stuffing
  • Bubble wraps
  • Foam chips
  • Styrofoam
  • Silica gel
Seal
  • Plastic seal covering
  • Stretch foil covering
  • Shrink foil covering

With so many different packing materials, it is simple to keep your packaging costs under control. Depending on the product, you can choose the one that is both affordable and appropriate.

7. Automate packaging process

Automate packaging process to reduce packaging costs

Automation has changed the way consumers and businesses connect with each other. The packaging industry has also benefited from digital and automated innovation.

Routine tasks such as the following consume a significant amount of labor and time in most packaging operations:

  • Carton design and security
  • corrugated cardboard construction
  • Inserting stuffing and dividers
  • Box taping and security

You can improve your packaging processes by utilizing new technologies while saving time.

8. Choose reliable software

To better estimate the shipping costs, you should consider how much it will cost to ship the custom box design and packaging based to your warehouse.

Depending on your manufacturer’s location and timeline, route planning software such as Upper Route Planner can assist you in planning the most cost-effective and time-efficient route. 

It can also help determine your custom packaging shipping journey and how much it will cost to ship packages overall.

Why is Packaging Crucial for Your Business?

Numerous factors contribute to your product’s success in the marketplace. One of the most important aspects is packaging design. The influence of packaging on consumers cannot be neglected.

Let’s look at some reasons why packaging plays a vital role in your business’s success.

1. Protects the product

Packaging protects the product during shipment between the inventory to the customer. Many companies package their products with seals and locks to ensure product integrity and safety because consumers expect their products to work as intended, and the dependable product packaging is the best way to ensure that.

2. Helps you stand out from others

Many businesses offer similar products, so separating your products from the competition is highly important. 

However, a well-designed, eye-catching product with unique colors, fonts, and style can help you stand out from the crowd.

3. Works as a marketing tool

Packaging design is much more than just the appearance and feel of the package. It’s also an excellent marketing tool for your business.

You can use packaging to convey how you want customers to perceive your product or service and build brand loyalty over time.

4. Creates brand recognition

Consider some of your favorite brands; they all appear to share one trait: uniqueness. One method is repetition; these businesses want customers to return weekly or year after year as purchasing habits develop over time.

Coca-Cola has consistently made minor changes to its packaging while maintaining its original appearance.

Perform More Deliveries with Reduced Packaging Costs on Upper

Upper Route Planner is a route optimization and planning software that can assist you by creating optimized routes to reduce fuel costs and ensure maximum profitability no matter how many delivery projects you handle.

The software’s optimization algorithm simplifies route planning and optimization to ensure on-time delivery of your orders.

Upper provides numerous features that can assist delivery drivers and couriers in saving time and money. Directly import the additional stops on the route planner, and it will help you generate a route plan with the quickest and most cost-effective routes to deliver your goods.

Take advantage of the FREE trial today to streamline your business and increase revenue and profit.

Ship Your Packages Without Any Hassles

Consider the Upper Route Planner for dispatching and delivering the package on time. Also, minimize your packaging costs with Upper’s automated delivery process.

FAQs

Flexible packaging refers to packaging that can be easily shaped and altered. It uses less material while combining the best characteristics of plastic, films, foil, and paper. Whereas rigid packaging includes cans, plastic boxes, glass containers, and cardboard, which cannot be easily shaped or changed. Although they provide adequate protection, they are significantly heavier and more expensive than their flexible packaging counterparts.

While there is no set range for packaging prices, it is a good practice to include packaging expenses in the cost of your product. Packaging should typically cost 10-40% of the product’s retail price. The simplest way to obtain packaging is to locate some good packaging suppliers who can make the packaging job simpler.

A folding carton is a box sleeve made of single-ply paperboard or corrugated cardboard that is cut, glued, creased, and scored to produce the desired size and shape. Folding cartons are manufactured and delivered flat. At the manufacturing facility, they are then unfolded and assembled. Food, cosmetics, electronics, and other items are packaged in folding cartons.

If the primary or secondary packaging is not durable enough to withstand the conditions encountered along the supply chain, the product will likely arrive in sub-optimal condition. It will also leave a bad impression and, as a result, will repel customers from buying your products.

The packaging cost depends on the following factors:

  • Packaging size
  • Packaging material
  • Durability
  • Labor cost

Conclusion

Understanding your packaging budget and the various costs associated with packaging allows you to make better decisions. Also, reducing the size of your packaging or improving its shape for your product helps you lower your warehousing and shipping costs.

However, this is only the first step in optimizing your logistics. Moving further, Upper can be your go-to software if you are dealing with deliveries or logistics in-house, such as trucking or last-mile delivery.

Our route optimization software assists businesses in increasing productivity with lower operational costs. Begin your free 7-day trial of Upper today to improve the efficiency of your deliveries.

Author Bio
Rakesh Patel
Rakesh Patel

Rakesh Patel is the founder and CEO of Upper Route Planner. A subject matter expert in building simple solutions for day-to-day problems, Rakesh has been involved in technology for 30+ years. Looking to help delivery businesses eliminate on-field delivery challenges, Rakesh started Upper Route Planner with the ultimate goal of simplistic operations in mind.

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