Badger Maps

Simplifies your route planning, optimization, and no distractions, just what you need to focus on to get the job done

Best For: Small, medium-sized, and large businesses that are involved in field sales management

Pricing: $59

Top Features

Badger Maps

by Badger Maps
  • 4.0Planning & Scheduling
  • 3.9Route Optimization
  • 4.0Reports & Analytics
  • 3.9Team Management
  • 3.9Customer Support

Other Users Choose



  • 4.5Planning & Scheduling
  • 5.0Route Optimization
  • 4.6Reports & Analytics
  • 4.7Team Management
  • 5.0Customer Support


Badger Maps is a route-planning solution for field salespeople. It is a unified field sales app that helps in automating sales route planning and scheduling.

Badger Maps ensures saving approximately 8 working hours around the week. Simply by automating the sales routes, managing the territories, and finding new leads for the user.

Sales managers use Badger Maps to plan their sales routes smoothly. These routes are planned in a way that can end up driving an average of 20% less time on the road. Not just this, the sales reps using Badger Maps have sold 22% more.

Through Badger Maps, sales managers can access team members’ territories, sales routes, and activity reports to stay connected with their team. They can precisely supervise their field employees’ activities, ensuring their resources are fully utilized. If this is not enough, they can even access statistics regarding mileage, travel time, live traffic, and sales rep performance.

The sales teams can even create, filter, and color code the leads, which helps them customize the leads as per their behavior. Customized behavior mainly includes the product type, business name, and industry, facilitating cross-sell and upsell opportunities.

Employees can automatically receive reminders for their upcoming follow-up meetings. The reminders usually have client names, addresses, and other details. Badger Maps allows organizations to integrate the platform with various CRM applications.

Badger Maps Rating

Badger Maps
Meet Requirements
Ease of Use
Value for Money 
Customer Service
Ease of Admin

Badger Maps Review


  • Badger Maps find the best prospects and opportunities by visualizing the user’s sales territory, which helps sales reps sell at least 20-22% more.
  • Syncing your customers’ data on the go has become easy. Now, you can integrate your CRMs with BadgerMaps and get the shortest possible route to reach your priority customers.
  • Routes get optimized in the shortest possible way to minimize your time on the road and maximize sales revenue. The existing routes can even be saved for future reference.
  • The efficient mapping and routing capabilities help plan and optimize a route in such a way that adds existing as well as potential customers (in the form of prospects/leads) together for salespeople.
  • The use of preferred GPS navigation is now possible with Badger Maps. Users can navigate through their own favorable GPS systems like Waze, Google Maps, Apple Maps, Garmin, and Magellan.


  • Users are finding Badger Maps quite pricey. It would be nice to have some kind of discount or offer. Also, it is a little outdated. The phone app should be a little bit more efficient.
  • While Badger Maps offers a range of useful features, some users have reported that it lacks certain essential functionalities like proof of delivery, detailed reports, and analytics, one-click dispatch to drivers, live driver tracking, and many other things compared to other sales mapping software.
  • Some users have reported issues with the Badger Maps mobile app, including crashes and freezing. They completely get kicked out of the app and have to relaunch it again, which is quite irritating and time-consuming as well.
  • New users may require some time to learn how to use all the features of Badger Maps effectively.

Badger Maps Pricing

Now that you are a bit aware of the Badger Maps, you might be interested in knowing the pricing plans of it. Here’s what you need to know about Badge Maps pricing. Go through it, measure what you are getting back, identify if it is worth investing, and then only make a wise decision for your business.

Badger Maps Pricing Plan



  • No Discount
  • Optimize routes
  • Prospect for leads
  • Scheduled phone support
  • Team route creation
  • CRM integrations
  • Weekly reports
  • Custom check-ins



  • Flat 20% Off
  • All of the business plans +
  • Enhanced lead generation
  • Technical account manager
  • One-on-one training
  • Custom CRM integration
  • Custom roles and permissions
  • Custom field support
  • Engineering support
  • HIPAA compliant

Price Comparison

You always deserve the best of all when it comes to your business. If you’re putting everything into your business, why compromise over the money spend on it?

Before plunging directly into the plan, it’s better you check the available substitutes in the market. There are multiple Badger Maps alternatives that provide similar features or even more than it in a reasonable price range.

Here is one such alternative to Badger Maps. Precisely go through the price comparison between Badger Maps and Upper and know what difference it creates. The difference can be in terms of price or features, or both.

Price Plan For Team Logo teamCurve arrow



Upto 3 users


Upto 5 users
Free Trial Available


Upto 3 users


upto 5 users
Free Trial Available

Assessing the Worth: Is Your Investment Worth the Price?

In the above section, a pricing comparison between the two alternatives has been made. Likewise, if we talk about the features, there are ample things to look into.

Sound features can help us get good results. Precisely look at the comparison table shown here and know by yourself whether the price you are spending out of your pocket will help you achieve the satisfied goals or mandate you to switch over your alternative.

Feature upper
Data Import right right
Route Optimization right right
Route Scheduling wrong right
Proof Of Delivery wrong right
Detailed Reports right right
Add User right right
Service Time wrong right
Time Windows wrong right
Curbside Delivery wrong right
Delivery Notification wrong right
Re-assigning Routes wrong right
Swap Routes wrong right
One-Click Driver Dispatch wrong right
Pickup & Deliveries in Single Route wrong right
Color Code Right right
Distance/Time-Based Optimization wrong right
Export Routes via URL wrong right
  • Features upper Upper
  • Data Import



  • Route Optimization



  • Route Scheduling



  • Proof Of Delivery



  • Detailed Reports



  • Add User



  • Service Time



  • Time Windows



  • Curbside Delivery



  • Delivery Notification



  • Re-assigning Routes



  • Swap Routes



  • One-Click Driver Dispatch



  • Pickup & Deliveries in Single Route



  • Color Code



  • Distance/Time-Based Optimization



  • Export Routes via URL



  • No credit card required

What People Say About Upper

Ben parker

Saved 10 hours per week & delivering 3x more meals with Upper. It’s easy to take proof of delivery, the speed is great, it’s super super fast!

flavors2go Ben Parker, Delivery Manager of Flavors2Go
Ben parker

Key Features of Badger Maps

1. Lasso:

How amazing it is just to circle the accounts you desire with your mouse or fingertips. Route planning and optimization can get accelerated using the Lasso tool offered by Badger Maps.

New routes can be created instantly by reassigning the already saved accounts. No more need to manually select accounts one by one; you can geographically select the region of accounts and optimize the routes, modify it, and send it to the salespeople on the field within a matter of minutes.

route planning zoom

2. Route Optimization:

Simply import the data file of multiple accounts in Excel or CSV format, or you can even circle the accounts you want in routes to get the most optimized routes.

Within just a press of a button, your routes can get optimized. The optimized route can be saved further by entering the route name and date. It can even be exported in PDF or GPX file format. It can even be scheduled on your calendar for easy and quick reminders on the day of the planned route.

Auto assign route zoom

3. Check-ins:

The option to create custom check-ins is solely for the purpose of maintaining the track record of ongoing field activities. By creating customized check-ins, sales managers can tailor the data collection process to their specific needs.

In addition to creating check-ins, Badger Maps allows users to attach photos to these check-in entries. This feature enables sales reps to visually document their activities, capture important details, or provide evidence of completed tasks.

Define operating areas zoom

4. CRM Integration:

Seamless integration of various CRM platforms with Badger Maps is now possible. Badger Maps allows two-way, real-time integration with the most common CRMs. Sync your current CRMs with mapping and routing capabilities.

Prioritizing your customers, scheduling meetings with them, and getting the best possible routes in one go is possible now. With CRM integration, you will be able to manage and modify your customer data right from the field in just a few taps.

Third party zoom

5. Turn-by-Turn Navigation:

Planning, scheduling, and optimizing the routes have been automated and modified. Now it’s time to smoothen the navigational process. The optimized routes can be easily navigated to your preferred GPS systems.

Badger Maps allows easy navigation through Waze, Google Maps, Apple Maps, Garmin, and Magellan.

Third party zoom

Badger Maps Reviews – Delivery Management Software

Badger Maps upper
Excel Import 4.0 4.8
Route Optimization 4.1 5.0
Proof of Delivery 1.0 5.0
Reports & Analytics 3.5 4.9
API Integration 4.1 4.8
  •   upper Upper
  • Excel Import

  • Route Optimization

  • Proof of Delivery

  • Reports & Analytics

  • One-click Dispatch

  • API Integration

  • No credit card required

Is Badger Maps Right For Your Business?

Considering the fact that Badger Maps is suitable for field salespeople only, it won’t be able to serve other companies involved in completing deliveries, pickups, or other service tasks. Here the main focus shifts to salespeople rather than those involved in deliveries/pickups or service tasks.

Even the rates are quite pricey. Spending $59 or more for a single user is quite expensive when there are other software solutions in the market offering you the same price range and rewarding you with more users.

Apart from this, if we talk about features, they are restricted and even limited in comparison to other route planning and optimization software available in the market.

For instance, route optimization is possible, but the frequency at which it should be is not. You are not levered with the options like time or distance to optimize the routes.

Moving further, the essential feature, proof of delivery to digitally collect the evidence of the completed task, is not available. Though you can take photos via custom check-ins, but collecting digital signatures or adding notes is not available. Even the facility to quickly dispatch the routes via URL, email, or text is unavailable.

Hence, looking at the overall functionalities of the software, it may be good for you, but it can’t be the best.

Badger maps

$147/per month
  • No discount offere
  • For 3 team members


  • Save 20% with annual billing
  • For 3 users
No credit card required

Affordable Pricing. Exclusive Features. Intuitive User Interface

Get acquainted with Upper’s premium features at a 20% discounted rate.

  • Collect proof of delivery to avoid future disputes.

  • Optimize routes based on time or distance and mention specific time windows and service time.

A Perfect Alternative for You

Every product in the market is replaceable. Each of them has an alternative (or more than one alternative) available. These alternatives can overcome them in either features and functionalities or in the pricing. You, as a user, should go through all of them and then decide which is suitable for your business.

Alternatives should be selected on the basis of business needs and requirements. Not just this, a smooth user experience, as well as an intuitive interface of the software, also matters in opting for the best among all.

Upper is one such alternative to Badger Maps, which you will never regret choosing. Want to know why Upper? Have a look:

Its advanced routing features and dedicated support make it an ideal choice for optimizing delivery operations and enhancing customer satisfaction.
  • Excel Importing: Simply import the multiple stops in Excel or CSV file format, or you can directly import from the contacts as well. No more need to waste hours working manually to input addresses.

  • Route Planning: Instant routes can be planned in no time with these multiple stops imported. Priorities can be allocated, and service time, time windows, and other essential factors can be adjusted that ensure the fastest possible pickups/deliveries or services.

    Upper also serves the liberty to manage all your scheduled pickups and deliveries in one single route. You can even adjust the arrangement of your pickups and deliveries. For instance, the option to complete pickups before, after, or in between the deliveries can be enabled.

    Time saved is equivalent to a penny earned. Upper ensures this by reducing the time wastage of its drivers in funding parcels. Parcel information can be added to access the drivers or delivery agents easily.

  • Route Optimization: Upper optimizes the routes in the best possible way. These optimized routes end up resulting in reduced working hours spent on the road along with timely pickups/deliveries or service tasks.

    Routes are optimized by leveraging users’ several options that lead them to the most efficient routing path, ensuring the fastest deliveries, pickups, or services with minimal time involved.

    Some options are to optimize the route based on time or distance factors. Swapping the routes or reversing the same considering urgencies or last-minute changes. Upper also facilitates the user to drag and drop any route and rearrange them without any imitations.

  • One Click Dispatch: Effortless dispatching of multiple routes to multiple drivers is possible now. They do not even need to visit you personally; you can simply share the optimized route URL or can even email or text them.

    In case of any sudden emergence, you can reassign the same route to other available drivers, and they will get notified simultaneously. In case one driver is overloaded with multiple stops, the dispatch manager can even balance the workload among other crew available.

  • Proof of Delivery: Digitalization is knocking on each and every doorstep now. Even when you complete your pickups/deliveries or any assigned service tasks, you can get a digital proof via mobile devices.

    Your users can ensure the timely completion of the assigned tasks by capturing photos or collecting digital signatures, or adding relevant notes for additional information relating to the assigned tasks.

Upper’s Growth Plan now available @ $160/mo
Get the Best Cost-Effective Badger Maps alternative & Speed up Your Deliveries by 3x
No credit card required


After going through this detailed review blog on Badger Maps, you might have confusion like which software to choose. For field sales professionals, Badger Maps may be a good choice. From maximizing the sales revenue to utilizing the resources in the best, it can serve you with all. However, you need to keep your eyebrows raised.

There might be other options available that can reward you more in the affordable price range and the same features. With many software options that offer a wide range of functionalities, it sometimes becomes indecisive to choose the right one. Try Badger Maps alternatives like Upper make the wise decision.

Frequently asked questions

  • What is Badger Maps, and what does it do?

    Badger Maps is a route planning and optimization software that is designed for field sales professionals. It helps sales managers and the sales teams plan their routes, optimize schedules, and efficiently navigate to customer locations using interactive maps and route optimization algorithms.

    It also helps salespeople generate potential leads for their businesses. The seamless integration of CRM platforms with Badger Maps provides easy data maintenance as well as easy accessibility of the user’s priority customers.

  • Does Badger Maps provide turn-by-turn navigation?

    Yes, Badger Maps enables users to use their preferred GPS navigating systems for reaching their existing as well as potential customers. Waze, Google Maps, Apple Maps, Garmin, and Magellan are some of the GPS navigating systems through which Badger Maps can be synced.

  • Can Badger Maps be integrated with CRMs?

    Yes, Badger Maps allows users to connect their CRS platforms with it seamlessly. This ensures that users’ essential customer data can not only be saved but can easily be accessed anywhere and anytime, even when the salespeople are on the field. Salesforce, Microsoft Dynamics, Zoho, HubSpot, Insightly, and NetSuite are some of the CRM platforms that can be synced with Badger Maps.

  • What is a proof of delivery feature?

    Proof of delivery is a core feature of the route planning and optimization software which ensures that the assigned tasks have been duly completed with evidence of the same. It typically includes photos, e-sign and additional notes regarding the assigned tasks. This feature ensures the accurate record of ongoing assigned tasks to drivers or field sales professionals.

  • Do Badger Maps offer proof of delivery?

    No, Badger Maps do not offer proof of delivery. However, to track and record the ongoing field activities, Badger Maps allows users to create custom check-in entries and attach photos to gather relevant data from their sales representatives or field teams. When sales reps visit customer locations or complete specific tasks, they can use the Badger Maps mobile app to create check-in records.

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Author Bio
Rakesh Patel
Rakesh Patel

Rakesh Patel, author of two defining books on reverse geotagging, is a trusted authority in routing and logistics. His innovative solutions at Upper Route Planner have simplified logistics for businesses across the board. A thought leader in the field, Rakesh's insights are shaping the future of modern-day logistics, making him your go-to expert for all things route optimization. Read more.