Excelling Last-Mile Delivery Tracking: 10 Essential Strategies to Implement in 2024

With the evolving e-commerce industry and the surge in online shoppers, customer expectations for prompt deliveries are increasing. Consequently, there is a growing need to optimize the last-mile delivery tracking experience.

Notably, 41% of consumers are willing to pay for same-day delivery, with 24% even ready to pay for a specific one—or two-hour delivery window. This willingness clearly shows the necessity of improvising the final leg of the supply chain, often referred to as the last mile.

The final mile is the most crucial, complex, and expensive delivery process. However, 61% of North American retailers think last-mile delivery tracking operations are ineffective.

To address these complexities and inefficiencies, this comprehensive guide will present the essential strategies and innovative technologies to revolutionize last-mile delivery tracking in 2024, ensuring greater efficiency, enhancing customer satisfaction, and attaining operational excellence in the final leg of their delivery process.

Understanding Last-Mile Delivery Tracking

Last-mile delivery tracking refers to monitoring the final stage of a package’s journey from the fulfillment center to the customer’s doorstep. This phase is critical because it directly impacts customer satisfaction and delivery efficiency. It involves real-time updates on the package’s status, providing transparency and ensuring that customers are informed throughout the delivery process.

Why Is It Crucial?

Understanding why last-mile delivery tracking is crucial can help businesses enhance their logistics operations, improve customer satisfaction, and maintain a competitive edge. 

Here are the key reasons why last-mile delivery tracking is essential: 

  1. Real-time tracking provides customers with up-to-date information on the status of their deliveries. Knowing the exact location and expected arrival time of their packages reassures customers and builds trust.
  1. Customers value accurate estimated time of arrivals (ETAs). Effective last-mile delivery tracking allows businesses to provide precise delivery windows, reducing the frustration of waiting for packages.
  1. Advanced tracking systems utilize GPS tracking and advanced routing algorithms to plan the most efficient and dynamic delivery routes. This minimizes fuel consumption, reduces travel time, and lowers vehicle maintenance costs.
  1. Tracking helps ensure that deliveries are made on the first attempt. By providing real-time updates and allowing for customer interactions, businesses can reduce the number of failed delivery attempts, which are costly and time-consuming.
  1. Real-time tracking alerts businesses to any potential delays or issues during delivery. This allows prompt action, such as rerouting drivers or addressing vehicle breakdowns, to ensure that deliveries remain on schedule.
  1. Tracking systems collect valuable data on delivery operations. Analyzing this data helps businesses identify patterns, optimize routes, predict demand, and make informed decisions to improve logistics performance.
  1. Tracking systems often include features for capturing proof of delivery, such as electronic signatures, photos, or notes. This ensures that deliveries are made correctly and provides a record to resolve potential disputes.
  1. Real-time tracking allows businesses to monitor driver behavior and their performance. This ensures that drivers adhere to safety and service standards, reducing the risk of accidents and improving delivery reliability.

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The trends that are reshaping last-mile logistics and are impacting businesses to manage and optimize the final stage of the delivery process are:

1. The rapid growth of e-commerce: 

The expanding e-commerce market continues to drive significant changes in last-mile logistics. With more consumers shopping online, there’s a higher demand for fast, reliable, and convenient delivery services.

2. Same-day and on-demand delivery: 

Consumers increasingly expect faster delivery options, including same-day and on-demand delivery services (as fulfilled by Amazon). This trend is motivating logistics providers to streamline their operations and invest in technologies that enable quicker order fulfillment and delivery.

3. Urbanization and population density: 

The ongoing trend of urbanization and increasing population density in urban areas pose unique challenges for last-mile logistics. Logistics companies are exploring innovative solutions, such as micro-fulfillment centers and alternative delivery methods, to navigate congested urban environments more efficiently.

4. Demand for sustainability: 

There’s a growing awareness and demand for sustainable and eco-friendly delivery practices. Customers expect businesses to reduce carbon emissions by optimizing delivery routes, using electric vehicles, and implementing sustainable packaging solutions.

5. Last-mile delivery automation: 

Automation technologies, including drones, robots, and autonomous vehicles, are being increasingly adopted to automate and streamline last-mile delivery operations. These technologies enhance efficiency, reduce costs, and enable faster deliveries, especially in densely populated urban areas.

6. Contactless delivery: 

The COVID-19 pandemic has accelerated the adoption of contactless delivery methods to minimize physical contact between delivery personnel and customers. Contactless delivery options, such as smart parcel lockers and doorstep delivery without signatures, have become more prevalent and are likely to remain popular even post-pandemic.

7. Data analytics and predictive analytics: 

Advanced data analytics and predictive analytics technologies are being leveraged to optimize last-mile logistics operations. Businesses can make informed decisions, optimize routes, and improve delivery efficiency by analyzing vast amounts of data, including historical delivery data, traffic patterns, and customer behavior.

8. Customer expectations for visibility and transparency: 

Customers expect real-time visibility and transparency throughout the delivery process. They want to track their orders in real time, receive accurate delivery updates, and have the flexibility to reroute or reschedule deliveries as needed. Meeting these expectations requires robust tracking systems and clear communication channels.

How to Improvise Last-Mile Delivery Tracking?

To enhance last-mile logistics, businesses must adopt strategic approaches and innovative technologies. Here are some effective strategies:

1. Implement advanced tracking systems

Real-time tracking systems utilizing GPS and IoT devices are crucial for maintaining transparency in the delivery process. These technologies allow businesses to monitor the exact location of their delivery vehicles and packages. This not only provides customers with accurate delivery information but also enables dynamic route adjustments to avoid traffic congestion and other delays.

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2. Use route optimization software 

Route-optimizing software integrated with artificial intelligence (AI) and machine learning (ML) algorithms can adjust delivery routes in real time. It optimizes the routes based on current conditions and new delivery requests, helping to avoid unexpected delays and ensure timely deliveries. 

This flexibility is particularly useful in urban areas with unpredictable traffic conditions. This optimization reduces travel time and fuel consumption, leading to cost savings and faster deliveries.

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3. Technology enabled solutions

Investing in autonomous delivery solutions like drones and robots can significantly speed up the process, especially in densely populated urban areas or remote locations. 

These technologies can bypass traffic congestion and reduce dependence on human labor, lowering operational costs. Self-driving delivery vans and trucks is another solution to operate round the clock without breaking, increasing the efficiency and reliability of last-mile deliveries.

4. Better customer communication

Keeping customers informed with real-time updates on their delivery status is essential for enhancing their experience. This can be achieved through SMS alerts, email notifications, or app notifications that provide information on the current location of their package and the estimated delivery time.

Make Your Customer Feel Acknowledged

Send tailored notifications and real-time delivery tracking via email, text, or both to create a seamless customer experience and build trust effectively.

5. Adopt sustainable practices:

Transitioning to electric delivery vehicles helps reduce carbon emissions and comply with environmental regulations. This shift not only supports sustainability goals but also can appeal to environmentally conscious consumers.

6. Leverage data analytics:

Collecting and analyzing data on delivery operations helps businesses identify inefficiencies, optimize routes, and predict demand. These insights enable continuous improvement in logistics processes and strategic decision-making.

7. Install smart automated lockers: 

Installing automated lockers in convenient locations allows customers to retrieve their packages conveniently. These lockers can be accessed using a unique code sent to the customer, ensuring a secure and contactless delivery process.

By embracing these strategies and staying abreast of industry trends, businesses can transform their last-mile delivery operations, achieving greater efficiency, reducing costs, and enhancing customer satisfaction. 

See How Upper Can Enhance Your Last-Mile Delivery Operations?

Upper offers a comprehensive suite of tools to optimize, automate, and personalize your last-mile delivery process, ensuring efficient and customer-centric operations.

  • AI-powered dynamic route optimization: Upper’s AI-based algorithms analyze real-time data to suggest the most optimal delivery routes, enhancing efficiency.
  • Automated order allocation and dispatching: Streamline your last-mile delivery with intelligent order assignment and progress tracking.
  • Real-time visibility: Gain complete visibility into your delivery network with real-time tracking of drivers, packages, and delivery statuses.
  • Live delivery tracking: Provide branded tracking applications with electronic proof of delivery for real-time monitoring of deliveries.
  • Data-driven decisions: Leverage comprehensive reports and dashboards to gain insights into delivery performance and make data-driven improvements.

Frequently Asked Questions

Centralizing all logistics data, providing real-time driver tracking, automating delivery status, improving communication, monitoring performance, route planning, and dispatching can improve last-mile tracking.

The challenges in the last-mile delivery ecosystem are to ensure streamlined delivery flow, real-time tracking, and an on-time delivery experience for the customers. You can use dedicated route planning and optimization software to ensure premium last-mile delivery at cost-effective rates.

Online retailers consider last-mile delivery difficult because inefficiencies cause time consumption and increased delivery costs. Using professional tools and strategies can help streamline the process and eliminate inefficiencies for better results.

Yes, the last-mile delivery business is profitable because of the rising demand in the global eCommerce market and changing consumer behavior. The global pandemic has created a lot of demand in the market, resulting in multiple businesses strengthening their last-mile delivery businesses and others providing third-party delivery services.

You must improve your last-mile tracking to ensure streamlined business operations, collaborative working, and a quality delivery experience for your customers.


Mastering last-mile delivery tracking is imperative in today’s e-commerce business industry. By implementing the essential strategies outlined in this guide, businesses can enhance efficiency, reduce costs, and elevate customer satisfaction. 

Embracing innovative technologies and staying abreast of industry trends is key to staying ahead in the competitive delivery market. Start optimizing your last-mile logistics with and revolutionize your last-mile carrier operations.

Author Bio
Rakesh Patel
Rakesh Patel

Rakesh Patel, author of two defining books on reverse geotagging, is a trusted authority in routing and logistics. His innovative solutions at Upper Route Planner have simplified logistics for businesses across the board. A thought leader in the field, Rakesh's insights are shaping the future of modern-day logistics, making him your go-to expert for all things route optimization. Read more.