Answered: “How to Improve Delivery Service?”

keyKey Takeaways:
  • Efficient route planning optimizes delivery operations and enhances customer satisfaction.
  • Embrace technology and data analytics for better delivery service.
  • Prioritize customer support and sustainability for competitive advantage.

In the booming era of E-commerce and logistics, providing efficient delivery services is more than crucial. Between 2017 and 2022, the couriers and local delivery services industry has shown an average growth of 6.9% per year. This data depicts how crucial it is to have an effective delivery service in your delivery business.

With time, many businesses face a downfall in their operations and customer retention rates. This is because of their degrading delivery efficiency. The delivery system that once gave you a competitive advantage, the same system will be the reason for your business’s setback and negative impression.

This calls for an improvement and modification in your existing delivery system. So, if you are looking for a solution on how to improve delivery service, this blog is your comprehensive guide.

So, let’s get started!

What are the Reasons That Prevent Businesses from Delivering Efficiently?

It is important to have an efficient delivery service to thrive in today’s competitive landscape. So, let’s look at the reasons that hinder delivery efficiencies of businesses.

Manual route planning

Manual route planning is one of the main reasons why delivery services are inefficient in some businesses. Businesses lacking advanced software often struggle to determine the best delivery route for their vehicles.

Manual route planning

Manual planning can result in more time spent traveling, more fuel used, and missed delivery windows. Additionally, it puts an enormous burden on logistics staff, using up time and resources that could be used more effectively somewhere in the business.

Lack of technological advancements

Some companies lag behind to adopt innovative technical developments that speed up delivery. Technology is essential to improving delivery operations, from advanced fleet tracking systems and GPS navigation to automated order management and real-time tracking.

Businesses that do not adopt these developments can suffer from inefficiencies and lose out to competitors who use technology to improve delivery efficiency.

Lack of prioritization of deliveries

Not all deliveries have equal urgency, and failure to prioritize them accordingly can lead to inefficient deliveries. Businesses suffer from misallocating valuable assets if they don’t have an efficient system in place to prioritize time-sensitive or high-priority deliveries.

Delays in important shipments could result in disappointing customers and potential revenue loss. If you are aiming to improve your delivery processes, you must set up a clear and effective priority method.

Insincerity of drivers

The dedication and sincerity of delivery drivers have a significant impact on how efficiently deliveries are made. Some companies could have challenges with delivery agents who don’t follow delivery schedules, handle packages carelessly, or don’t communicate properly with clients.

These behaviors can lead to delayed or missed deliveries, damaged goods, and negatively affect the brand’s reputation. To overcome this issue, you must support driver training programs, emphasize the importance of professionalism, and foster a culture of accountability to address this issue.

Weak customer support

Delivering products efficiently is more than just getting them from point A to point B; it also involves providing exceptional customer service all along the delivery journey.

Weak customer support

If companies lack in their customer care services, customers can experience trouble tracking their orders, getting timely updates, or resolving delivery-related issues. Poor customer support can result in dissatisfied customers, negative reviews, and potential loss of loyal clientele.

9 Ways to Improve Your Delivery Service

Despite having factors affecting your delivery service, it is important to know the ways to improve delivery experience. Here are the 9 ways that you can implement to improve your delivery efficiency:

1. Adopt route optimization software

Using a route optimization software can completely transform your delivery system. Using algorithms, this advanced technology determines the most effective routes while considering factors like traffic bottlenecks, weather, distance, time windows, priorities, and delivery times. Your business can reduce travel times, use less fuel, and make more deliveries each day by optimizing their routes. Such routing tools increase customer satisfaction and enable better resource management.

2. Plan and schedule routes in advance

For smooth delivery operations, routes must be properly planned and scheduled. You can prevent last-minute chaos and ensure a smoother process by creating a route planned and scheduled in advance. This method streamlines the overall delivery timeline, reduces unnecessary detours, and allows drivers to have a clear understanding of their daily tasks.

3. Prioritize deliveries

Not every delivery has the same level of urgency. You can quickly identify high-priority deliveries by implementing delivery management software. Special consideration should be given to time-sensitive shipments or orders, reducing delays and increasing customer satisfaction. To ensure seamless execution, this method of prioritizing orders should be followed.

4. Invest in driver training

The significance of well-trained and professional drivers cannot be overstated. You should organize various programs that promote courteous behavior, safe driving practices, and effective communication. This lowers the risk of accidents, maintains the integrity of delivered goods, and improves their overall image.

5. Track deliveries

The ability to track packages in real-time has proven essential for conventional delivery systems. Customers receive tracking information and shipment updates in real, instilling confidence and transparency.

Additionally, internal tracking systems let you keep an eye on and improve delivery performance of your fleet, identify potential issues, and proactively address any challenges that come up during the delivery process.

6. Collect Proof of Deliveries (POD)

Your drivers should always collect POD in order to establish accountability and settle disputes. Implementing electronic signature capture or photo verification upon successful delivery helps ensure that goods reach their intended recipients.

PODs also safeguard you and your delivery drivers against false claims of non-delivery, providing concrete evidence to resolve any potential delivery-related disputes.

7. Offer exceptional customer support

​​Exceptional customer support is a key differentiator in the delivery service industry. Fostering excellent customer connections requires setting up effective communication channels, responding to inquiries from customers in a timely manner, and finding effective solutions to their problems.

A dedicated customer support team can handle order tracking, delivery updates, and any delivery-related concerns, leaving customers happy with their overall experience.

8. Integrate CRM software

CRM software integration has a major positive impact on customer loyalty and engagement in the delivery business. You can collect consumer information through CRM systems, such as preferences and purchase history, to provide tailored messages and customized delivery options. Customers will experience seamless and customized delivery because of this data-driven methodology.

9. Prepare for last-minute changes

Being flexible is essential in the logistics industry. There can inevitably be last-minute modifications, such as new orders, address changes, or unexpected delays. You need to be ready to respond to these circumstances quickly and effectively.

A high level of service reliability can be maintained by having backup plans, adaptable resources, and effective communication routes in place.

Elevate Your Delivery Services With Upper

Do you know you can implement the above-suggested ways all at once, using one software? Using an all-in-one delivery management software like Upper can help to improve your delivery process and increase efficiency.

Upper is a route optimization software that eradicates manual route planning from your business and replaces it with automated route planning. All you need to do is import the addresses from your Excel sheet to Upper, wait for a few seconds to let Upper optimize routes for you, assign drivers, and send the planned routes to the assigned drivers.

This whole process takes just a few minutes of your day and gives you the most efficient routes for your delivery operations. Upper enables you to plan multi-stop and dynamic routes so you can make last-minutes changes on the go. Apart from route planning, it has got many other important features that eradicates the reasons for your inefficient deliveries. This includes route scheduling, one-click dispatch, Excel import, API integration, proof of delivery collection, and reporting & analytics.

In a nutshell, Upper is your ultimate delivery management software that helps you plan delivery routes and increase your delivery route efficiency.

Experience Faster, More Efficient Deliveries With Upper

Optimize your delivery routes with Upper and lead to more streamlined deliveries.


During delivery operations, drivers face many challenges such as long routes, unavailability of customers, excess fuel burn, longer delivery times than expected, addition or removal of stops at last-minute, fake customer claims, and inefficient route planning.

Employing proof of delivery means collecting e-signatures, photos, and making notes. By collecting these info, you can ensure your drivers have successfully delivered the package and hold a proof of the same. This method helps you tackle any legal challenges related to package theft.

Businesses can achieve a balance by optimizing their delivery routes. Advanced software helps reduce unnecessary travel, leading to faster deliveries with lower fuel consumption. Employing alternative transportation methods like electric vehicles or utilizing low-emission zones in urban areas aligns with eco-friendly practices without compromising delivery speed.

To increase the rate of on-time deliveries, businesses should plan and schedule routes in advance using route optimization software. Also, real-time tracking should be implemented to stay updated with drivers’ status. If possible, proper training should be provided to new drivers on how to handle packages and deliver them efficiently.

To reduce the rate of return or failed deliveries, businesses should dig deep into the issues. For this, they should communicate effectively with customers and identify the reasons for returned or failed deliveries.

Last-minute changes and emergencies bring a lot of inconveniences if you are handling your tasks manually. But if you implement advanced route planning software, it will allow you to make last-minute modifications without compromising on overall efficiency.

To ensure high-priority orders are delivered first, it is crucial to implement a system. A route planning software could do this job easily. It plans delivery routes considering order priority and delivery time windows so that the drivers deliver high-priority deliveries first and so on. This improves overall customer satisfaction and operational efficiency.


Improving delivery services is no longer a choice for companies looking to be successful in the current market, not merely a goal. As we’ve explored the various challenges and solutions throughout this blog, it is evident that the key to exceptional service lies in a holistic approach that encompasses technology, customer-centricity, sustainability, and efficient operations.

Delivering effectively is more than just moving products from point A to point B; it also involves delivering on promises, building trust, and creating memorable customer experiences. By employing route optimization software like Upper, businesses can create a better business environment for delivery services.

Author Bio
Rakesh Patel
Rakesh Patel

Rakesh Patel is the founder and CEO of Upper Route Planner, a route planning and optimization software. With 28+ years of experience in the technology industry, Rakesh is a subject matter expert in building simple solutions for day-to-day problems. His ultimate goal with Upper Route Planner is to help delivery businesses eliminate on-field delivery challenges and simplify operations such as route planning, scheduling, dispatching, take a proof of delivery, manage drivers, real time tracking, customer notifications and more. He loves sharing his thoughts on eliminating delivery management challenges via blogs. Read more.