Case Study – How to Use Last-Mile Delivery App to Optimize Your Route Planning?

In recent years, there has been an explosion in the number of new last-mile delivery startups. This article is a case study about a real example of a case study for a last-mile delivery company. This company is from Buenos Aires, Argentina. They recently started a last-mile delivery company. They had retail customers who needed an average of 80 stops delivered a day.

This is where they looked for the last mile delivery app to help them optimize their routes. This article is a case study of their story and how Upper Route Planner was able to help them out.

The Problem: How do I Optimize 50, 60, or More Stops?

How to Optimize Route for Multiple Stops

Our Client: Last-Mile Delivery in Argentina

Our client is a small website company in Argentina. They created websites for their customers. During this process, they realized that there was a large opportunity to get involved in delivery operations. So they started a last-mile delivery outfit.

NOTE: This story is about a South American company, and it may as well be from the United States or anywhere else in the world.

Step 1 -Get Your First Customers

As with all good delivery startups & delivery companies, the first step is to get some customers. So our clients already had existing relationships with their customers. They are 2 retail stores, so our client could sign them on as part of a delivery ecosystem and accept e-commerce orders.

Step 2 -Set-Up Your Operations!

Ok, you’ve got clients, now the journey begins, so you hire drivers, at least an extra driver or two, on contract to start. You are ready for deliveries! Now you get the list of deliveries to be made from their shoppers. Here is where the tricky part comes in and where the resource allocation of your drivers is crucial.

The Problem – Too Many Stops!

This is a common issue: you are the last-mile delivery enterprise, and there are too many stops to do delivery route optimization manually. When you have 10 or more stops, there is just a staggering amount of possible routes that it’s impossible to choose the best path. This is called the “Travelling salesman problem,” and we discuss it in our article What is Route Planning.

What are the options? You can use a simple map interface like Google Maps. These tools will not cut it. What you need is a delivery management system for your delivery service.

But before we get there, let’s talk about the desired situation.

The Desired Situation – Control and Inner Peace

For this, let’s look at the desired situation from a few perspectives (in no particular order):

The Last-Mile Delivery Business

From the perspective of our user, the last-mile delivery business, here are their needs:

  • Simple delivery route planning and route optimization;
  • A delivery software of last-mile delivery management app that can manage all the real-time demand delivery services;
  • It would like to create a delivery logistics platform to manage all the stops;
  • It would love to create an automated delivery experience for its’ clients;
  • Provide a seamless, flawless delivery experience, ideally real-time tracking on the last mile routing software;

The Retail Stores

From the perspective of their end-user, the retail stores, here are their needs:

  • A solid and trustworthy delivery partner for e-commerce sales;
  • Seemless deliveries to every location they indicated;
  • Electronic proof of delivery for all delivery orders;
  • and ideally real-time GPS tracking of each delivery on the last mile delivery tracking app

The Delivery Driver

From the perspective of the delivery driver, here are their needs:

  • Driver facing app;
  • Simple navigation;
  • Real-time feedback through the delivery management software;

The End-User

The needs from the perspective of the end-user are the following:

  • Efficient last-mile delivery services and delivery options to their door;
  • Simple logistics in regards to their order fulfillment;
  • Consistently outstanding delivery experiences like same-day delivery;
  • Real-time updates on their last-mile delivery app for customers following the delivery operations (is considered an asset).

Plan quickly, deliver faster, delight customers and get home early.

Everyone deserves to have simple and easy route planning.

Get Started Now

The Search Criteria: Finding the Ideal Delivery Management Software

Search Criteria to Find The Ideal Delivery Management Software

Our client decided to search for an app or software that would help them solve their last-mile logistics issues to build a robust delivery ecosystem that would provide route optimization. This would be necessary to provide delivery drivers with the location and logistics to deliver all the stops properly.

So how do we look for a solution? We Google it! Upon a Google discovery, there were several options. And like many users, they use the same search criteria:

  • Route Optimization and Delivery Management: The first order of business is to find out: can this last mile routing software or tool do what I want it to do?
  • Cost: What is the cost of the app, system, or service?
  • Platform: Is the last mile delivery mobile app multi-platform? Can the admin manage stops on the web portal, and can delivery drivers use a mobile app to complement? It always helps to have a web application as well as a mobile app.
  • UX and Ease of Use: Is the last mile delivery mobile app easy to use? Or does it require lots of technical background to get started? Ease of use matters for offering a good customer experience and customer satisfaction.
  • Responsiveness of the team: Does the development team look like it would be responsive? Would they be available in real-time to help me in case I have any questions?

Our client ended up using our service, and the rest is history. If you are looking for a longer list, please check out the link below.

For more information,
Best Route Planner App for Delivery Drivers in 2021

The Solution: Optimized Planning with Upper Route Planner

Upper Route Planner Mobile App

The optimal solution allows you to quickly and easily do your planning. With Upper Route Planner, we provide last-mile delivery companies, supply chain and logistics companies, and other companies requiring delivery route optimization to quickly and easily create, manage, assign, and track routes. Let’s give a quick overview of how we can do that.

Step 1 – Enter Your Stops

The first step is to add all your stops. Often, your client (retail shops or otherwise) will have a list of addresses in an excel spreadsheet. The easiest thing to do is to use the “import” function.

Step 2 – Optimize

Once the stops are imported, check to be sure all the addresses have been inputted correctly. There is often room for user error at each stage!

Step 3 – Export Your Stops and Create Your Routes

Once you have optimized all your stops, you’ll see an optimized route of all the stops. If you have only one driver, then you can create one route for him/her.

If you have 2 drivers, you can export your optimized route and create 2 separate routes. To do that, take the exported optimized route, create 2 separate excel sheets, and then re-upload the new smaller routes using the “Import Feature.”

Once you have created your routes, you are ready to assign your delivery drivers.

Step 4 – Assign your Drivers

In the route settings, you can assign the route to the appropriate driver.

NOTE: You must have added this driver previously. For more information on this, please check out our FAQ section.

Step 5 – Deliver!

Now it’s time to drive! At this point, drivers can go and do their deliveries. As mentioned, our application has proof of delivery module – you can add photos, signatures, and notes directly from the app. This becomes a part of good customer service.

Step 6 – Tracking and Reporting

Once the route is completed, you’ll have data on the route: how many stops were successful, how many failed, what issues were encountered, and proof of each location delivered along the way!


Download the route planner app that everyone is talking about.


In short, for anyone starting a last-mile delivery operation, it is crucial to have some sort of delivery system to manage, track, and view your delivery operations. We strongly recommend our delivery solutions as a best-in-class and cost-effective solution for small and medium-sized companies. As always, let us know if you have any questions; we are here to help!